by Cassie Bouvier | May 16, 2024 | Digital Marketing, Entrepreneur, Integrated Marketing, Marketing, Public Relations, Social Media
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency. Tune in as they discuss the impact of AI, how she finds her work-life...
by Cassie Bouvier | May 1, 2024 | Best Practices, Blogs, Branding, Content Marketing, Digital Marketing, Public Relations
Blog writing is a powerful tool to connect with audiences, share knowledge, and establish authority. By understanding its purpose and key elements, anyone can create powerful and engaging content. Whether you’re new to blogging or are an experienced vet,...
by Cassie Bouvier | Apr 16, 2024 | Digital Marketing, lotus823 News, Podcast, Public Relations
In this episode… Join David Hernandez, host of There’s Always a Lyric, and Ilana Zalika, owner of Resound Marketing, as they discuss AI in public relations, finding everyday balance, and of course the lyrics that motivate her. Episode Transcript lotus823 (0:19) ...
by Elaina Whelan | Dec 20, 2023 | Consumer Behavior, Digital Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Social Media, Social Media Marketing
As the year ends and the festive ambiance fills the air, December introduces a whirlwind of excitement in the realm of digital marketing. Amid the holiday cheer, this month witnessed spirited shifts in the industry, unveiling new data insights, platform updates, and...
by Elaina Whelan | Dec 13, 2023 | Advertising, Best Practices, Consumer Behavior, Digital Marketing, Integrated Marketing, Small Business, Social Media Marketing
‘Twas the weeks before the holidays, when we heard from Jungle Scout, “Who was buying what?” We just had to find out. Popular products and spending were reported with care, With a glance into the New Year, and time to prepare. Consumers keep shopping for...
by Elaina Whelan | Dec 7, 2023 | Advertising, Branding, Consumer Behavior, Digital Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Social Media, Social Media Marketing
This year, we witnessed a surge of innovative and impactful campaigns that captivated audiences worldwide. From unexpected collaborations to cutting-edge AI integration, brands demonstrated their prowess in connecting with consumers on a deeper level. Let’s...
