by lotus823 | Oct 18, 2016 | Advertising, Content Marketing, Holiday
While “the holidays” normally make marketers think of the Christmas season, there truly is no time of year that doesn’t warrant a campaign. Each year, it seems as though back to school ads start earlier than ever and the gaps between Halloween, Thanksgiving,...
by lotus823 | May 10, 2016 | Best Practices, Content Marketing, Facebook Advertising, Social Media
So you’re fresh out of college and looking for a job in digital marketing. Armed with an addiction to Snapchat and hashtags, a job in social media is a no brainer, right? Not so fast! While having a passion for the platforms is necessary, there are several other...
by lotus823 | May 3, 2016 | Content Marketing, Digital Marketing, Facebook, Facebook Advertising, Hispanic Marketing, Instagram, Integrated Marketing Monthly Roundup, lotus latino, Social Media
From Snapchat’s new Face Swap to Gmail’s awkward April Fools fail, I think it’s safe to say our heads are spinning from all the digital marketing news we saw in April! Why don’t we start off by discussing lotus823’s news? lotus823 Wins Bulldog Reporter’s Bulldog...
by lotus823 | Apr 28, 2016 | Content Marketing, Hispanic Marketing, Integrated Marketing
Did you know that the US Hispanic market is rapidly growing? There are currently 54 million Hispanics living in the US and by 2020, they will represent an expected 31% of the population. Knowing these statistics, it’s no wonder marketers are constantly trying to...
by lotus823 | Apr 26, 2016 | Content Marketing, Digital Marketing, Marketing, Social Media
WHAT: “Radio by the people.” WHAT Makes It Different: Unlike most social communities, Anchor FM is ALL about audio. It allows users to record and share up to two minutes of audio with anyone who follows their stream. It does not, however, allow photos or videos. It’s...
by lotus823 | Apr 5, 2016 | Content Marketing, Digital Marketing, Facebook, Instagram, Integrated Marketing, Social Media, Twitter
Spring has sprung here at lotus823! As March fades away and April begins, we are excited about Q2 and some of the changes we’ve seen in the digital marketing space this month. Let’s take a look back at some of the topics we thought were relevant in March: What is...
