by lotus823 | May 18, 2023 | Advertising, Consumer Behavior, Digital Marketing, Pinterest, Social Media, Social Media Marketing
While Pinterest can often fall through the cracks of a company’s social media marketing plan when put up against other platforms like Tiktok and Instagram, the “pinworthy” app still holds valuable advertising real estate. There is a unique opportunity with Pinterest...
by lotus823 | Apr 25, 2023 | Consumer Behavior, Digital Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Social Media, Social Media Marketing
Spring sparks a new beginning for many individuals and the same goes for businesses. From new platforms being promoted, AI-generated Stories, and new Google updates, there has been a lot of movement this past month from our everyday social media and search engine...
by lotus823 | Apr 13, 2023 | Best Practices, Consumer Behavior, Content Marketing, Digital Marketing
“Get to Know Your Customers Day” lands on the third Thursday of January, April, July, and October, which is the perfect reminder for businesses to celebrate their target audience and prioritize building customer loyalty. We covered this topic back in 2021 with tips on...
by lotus823 | Mar 30, 2023 | Consumer Behavior, Digital Marketing, Google Advertising, Instagram, Social Media, Social Media Marketing, TikTok
We made it through the first quarter of 2023 and the trend this month seems to be adding venerability and transparency to users. But it seems like each social platform has a different way of addressing this fad. Read on to learn about the ins and outs of the latest...
by lotus823 | Dec 15, 2022 | Consumer Behavior, Digital Marketing, Housewares, Marketing
Home and houseware products make great gifts for any occasion, but they really make an impact for life-changing moments, such as weddings, housewarmings, baby showers, and retirements. Sponsored by Newell Brands, survey results of the 2023 International Housewares...
by lotus823 | Dec 1, 2022 | Advertising, Consumer Behavior, Content Marketing, Digital Marketing, Social Media, TikTok
The hustle and bustle of the holiday season has arrived, and social media platforms are doing everything they can to help you navigate! This past month, apps have made updates that seem simple, but make a huge difference in our everyday lives. Continue reading for a...
