by lotus823 | Feb 20, 2018 | Branding
Thought leadership can evolve a brand, skyrocketing it to new heights, but if a carefully calculated approach is not put in place, poor thought leadership can ultimately damage a brand’s reputation. Utilizing a thought leader can result in a positive reputation and an...
by lotus823 | Aug 2, 2016 | Branding, Digital Marketing, Social Media
It’s been a whirlwind month here at lotus823, from braving heat waves to catching ‘em all on Pokémon GO! The dog days of summer didn’t keep our team from sharing their insights on all things digital marketing, read on to catch up on everything you missed. My Giant...
by lotus823 | Sep 16, 2015 | Branding, Social Media
It seems like summer came and went in the blink of an eye – now the kids are going back to school and the days are slowly getting a little colder. As we all mourn the loss of warm beach weather, we can take comfort in knowing that the end of summer doesn’t mean the...
by lotus823 | Jul 29, 2015 | Branding, Content Marketing, Marketing, Social Media
In a follow up to a post I wrote nearly two years ago, we’ll dig deeper into Taco Bell’s overall content marketing and media strategy, and how it evolved from their “ahead of the curve” approach to a social media strategy. I’ve previously...
by lotus823 | Jul 23, 2015 | Branding, Marketing
Contrary to popular thought, millennials are welcoming brand content with open arms. Havas Worldwide recently conducted a study to determine how brands play a role in the lives of multiple generations. Focusing on young consumers from the ages 16 and older, 60 percent...
by lotus823 | Jun 29, 2015 | Blogs, Branding, Local Business, Marketing, Public Relations, Small Business, Social Media
Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands can turn a scandal into beneficial press, brilliant summer campaigns, and...
