by lotus823 | Jun 16, 2022 | Best Practices, Branding, Digital Marketing, Influencer Marketing, Marketing, Social Media, Social Media Marketing
In 2022, the influencer market is projected to expand to a $16.4 billion industry. It seems like more consumers are turning to social media every day and unknowingly are being influenced to buy from trusted people on the platforms. 60% of marketers shared that...
by lotus823 | Jun 6, 2022 | Advertising, Best Practices, Digital Marketing, Google Advertising, Marketing
Over the last two decades, Google advertising has become a marketing norm and a familiar term worldwide. Coming from such a credible search engine with an expansive reach of over 5 billion search queries a day, no wonder Google Ads are touted as a tried-and-true...
by lotus823 | May 27, 2022 | Advertising, Amazon Marketing, Best Practices, Consumer Behavior, Digital Marketing
Amazon is a great platform to get your product seen by millions of people every day. As a member of the Amazon Brand Registry, you can take advantage of tools such as Amazon Storefront to make your product stand out in the crowd. What is an Amazon Storefront, you may...
by lotus823 | May 11, 2022 | Amazon Marketing, Best Practices, Blogs, Consumer Behavior, Digital Marketing, Marketing
Amazon has given the world easy access to essentially every product, but how can brands make themselves known among all the competitors? Amazon A+ content is a feature offered to sellers who have been approved as brand owners through the Amazon Brand Registry process,...
by lotus823 | May 5, 2022 | Best Practices, Branding, Marketing, Public Relations
Media outreach is critical for meaningful brand exposure in the target markets of your business. However, it can be overwhelming in terms of where to start, who to reach out to, and how to capture their attention. With the wide media landscape, it is important to...
by lotus823 | Apr 20, 2022 | Best Practices, Consumer Behavior, Content Marketing, Digital Marketing, Marketing
A conversion rate refers to the percentage of users who visit a website and convert. The action of a visitor opting into a newsletter or adding a product to their cart is considered a micro conversion. On the other hand, when a visitor makes a purchase or signs up for...
