Amazon Prime Day has coined itself as a major and historic retail holiday. Exclusively for Prime members, this global ecommerce shopping event is highly-anticipated every year. Learn more about the history and future of Amazon Prime Day below!

The History of Amazon Prime Day

Prime Day’s Early Years: 2015-2019

Introduced in 2015, Amazon Prime Day was launched in conjunction with Amazon’s 20th anniversary. This celebratory sale offered a volume of deals better than Black Friday, solely for Prime members. The first Prime Day lasted 24 hours, and served over nine countries including the U.S., UK, Spain, Japan, Italy, Germany, France, Canada, and Austria.

The second annual Prime Day shockingly surpassed the first, with Prime members saving more than double on flash deals. Small businesses and sellers on Amazon offering deals to Prime members saw orders nearly triple on Prime Day. In the following two years, Amazon extended customer excitement with a 30-hour sale in 2017, and an even longer 36-hour event in 2018.

The History of Amazon Prime Day

With its competitive savings, the inaugural Prime Day event continues to be proven as a huge success with each year’s growth. Whether you’re in the market for new kitchen gadgets, a smart doorbell, or noise-canceling headphones, Prime members can save big on both Amazon brand and top vendor popular products. Last year’s event was a two-day epic parade of deals with members worldwide purchasing more than 175 million items. Additionally, Amazon Music hosted an official Prime Day Concert, which included an unforgettable live stream event featuring performances by top artists, including Taylor Swift, SZA, Dua Lipa and more.

Prime Day 2020: What to Expect

Historically Amazon Prime Day has taken place in the middle of July. Due to recent delays and increased demand related to the coronavrius pandemic,  Amazon has pushed back this year’s event to the fall. The Amazon Prime Day 2020 date is projected to be October 5, 2020, however an official date has yet to be announced by Amazon.

The History of Amazon Prime Day

With more consumers shifting from offline to online shopping, it is safe to predict even more sales this year. It is also safe to say that Prime members can expect to see deals applied to Amazon’s own line of products and categories that have been successful during COVID-19, including personal care, home care, kitchen, fitness, gaming, and electronics.

Is your brand ready for the height of Amazon Prime Day? With the annual shopping event quickly approaching, an effective strategy will help you sell more and grow faster. Download our free eBook Amazon Marketing 101!

Get your brand front and center at CES 2023!

X
Call Now Button