by Casey Gotta | Dec 11, 2020 | Instagram, Social Media, Social Media Marketing
As one of the most-used social media platforms for over a decade (with an estimated 1 billion active users), Instagram remains one of the most effective tools for digital marketers to captivate diverse audiences and help brands grow. Recently, the worldwide app...
by Elaina Whelan | Jun 30, 2020 | Integrated Marketing Monthly Roundup, Social Media Marketing
Throughout June, Spotify began testing interactive podcast ads, Instagram expanded commerce access to business and creator accounts, respectively, while TikTok released a new brand and platform for marketers on the app. Learn more about the latest updates in the...
by Elaina Whelan | May 28, 2020 | Amazon Marketing, Integrated Marketing Monthly Roundup, Social Media
Throughout May, Twitter and Instagram focused on testing new platform features, rolling out a ‘Who Can Reply’ setting and an option to pin desired comments to the top of posts, respectively, while Facebook released a timely expanded version of the existing Messenger’s...
by Elaina Whelan | May 14, 2020 | Social Media, Social Media Marketing, TikTok
As the international app sensation TikTok continues to soar with over 800 million active users worldwide, businesses with an audience on the platform are engaging directly with their target markets in new and exciting ways. Whether brands choose an organic approach,...
by Elaina Whelan | Apr 29, 2020 | Integrated Marketing Monthly Roundup
Throughout April, Instagram and Twitter focused on launching new content features for creators, rolling out updates to IGTV and a calendar full of weekday Tweet prompts, respectively, while Facebook released a timely, interactive COVID-19 map on the platform. Learn...
