Lotus823 February Blog Round Up

Lotus823 February Blog Round Up

Here in New Jersey, February 2015 was on the coldest months on record, with February 24 being one of the coldest days ever recorded in the state (Woolpack, in Northwestern New Jersey rang in at -20 degrees that day). In the last 120 years, there have only been five...
Top Thanksgiving Campaigns from Big Name Brands

Top Thanksgiving Campaigns from Big Name Brands

‘Tis the season of giving thanks, spending time with family, and of course the most stressful time of year for brands to unveil their biggest campaigns yet as they try to catch the attention of holiday shoppers. From Facebook to Instagram and of course Pinterest,...
What Exactly Is Integrated Marketing?

What Exactly Is Integrated Marketing?

With the business industry changing regularly, clients are in need of connecting with agencies that are able to adapt to changes and can integrate all available services. Being an integrated marketer means knowing the importance of using strategies such as public...
Maximizing Your Facebook Organic Reach

Maximizing Your Facebook Organic Reach

A lot has changed since the original Facebook debuted in 2004. It seems that even a lot has changed since last year. Back in May and June of this year there was uproar among marketers and brands about organic reach drastically dropping. So why was it dropping? Brian...
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