The Importance of Custom Research

The Importance of Custom Research

Digital marketing and public relations professionals take many steps before creating and developing strategies. Whether it is a new product launch or conducting a survey, the first step is research. Research is an essential component in developing winning strategies,...
Case Study Spotlight: TEDx

Case Study Spotlight: TEDx

Case Study Spotlight: TEDx With over a decade of industry experience, we have worked with a variety of clients to develop strategic marketing plans using an integrated approach. With a combination of public relations, social media marketing, website maintenance, and...
CES 2021: A Review of the First All-Virtual Show

CES 2021: A Review of the First All-Virtual Show

Every January, we look forward to attending The Consumer Electronics Show (CES). However, due to COVID-19, the event looked very different in 2021. To keep exhibitors and visitors safe, the event went completely virtual. Over 1,800 exhibitors worldwide gathered online...
Case Study Spotlight: CHI

Case Study Spotlight: CHI

Throughout our 10 years in business, lotus823 has continued to exceed client goals and deliver measurable PR and digital marketing results for many well-known brands in the housewares industry. One example of this is our recent work with CHI. With a detailed public...
How to Market to Gen Z vs. Millennials

How to Market to Gen Z vs. Millennials

In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group of consumers and are interested in the same products. However,...
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