The Passion Behind the Public Relations Team at lotus823

The Passion Behind the Public Relations Team at lotus823

February, the month most commonly associated with l-o-v-e, is amongst us. With Valentine’s Day marketing campaigns and gift guides having surrounded us for the past month, I can’t help but wonder about the creative minds behind them. What are they most passionate...
September Digital Marketing Roundup

September Digital Marketing Roundup

Though CES is still a few months away our team is busy with their final preparations. From award submissions to booking media events, there’s still a lot to be done before they head to Vegas in January! Join us on the road to CES 2017 as we share the team’s insights...
#TBT: lotus823 Executives’ CES Adventures

#TBT: lotus823 Executives’ CES Adventures

The annual global consumer electronics and technology tradeshow, CES, is an exciting time for businesses, marketers, and tech enthusiasts alike! A buzzing sea of excitement, the tradeshow floor is filled with folks who’ve traveled the world to announce new products,...
CES 2017: A First Timer’s Guide

CES 2017: A First Timer’s Guide

Huge crowds, client meetings, product launches – there’s a lot for PR pros to juggle during CES week. Planning for CES can be overwhelming, especially for a first time attendee. Luckily we have some CES veterans in the office that shared some valuable insights on what...
Tips for Success: 4 Questions to Start off your Brand Ambassador Program

Tips for Success: 4 Questions to Start off your Brand Ambassador Program

We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are called Brand Ambassadors. Due to their influence over a particular community, brands select these...
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