How to Write a Stellar Media Pitch & Why It’s Important

How to Write a Stellar Media Pitch & Why It’s Important

Crafting a great media pitch is key to attracting top-tier journalists, bloggers, and influencers. It’s not just about thinking like a journalist and tailoring your pitch—it also needs to be interesting, brief, and relevant. Mastering this skill is crucial if...
Countdown to Launch! Planning and Executing a Successful Product Launch

Countdown to Launch! Planning and Executing a Successful Product Launch

T- 3…2…1. Liftoff! And you’ve launched! While not a rocket ship or NASA-grade cargo space-craft, it’s beneficial to mirror that level of precision and detail when planning any type of client launch. Whether working with a smaller crowdfunded product launch or a legacy...
The Benefits of Editorial Calendars for 2019 Planning

The Benefits of Editorial Calendars for 2019 Planning

PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting editorial calendars when building out PR campaigns are countless; it...
7 Tips for Launching a Crowdfunding Campaign

7 Tips for Launching a Crowdfunding Campaign

Crowdfunding has made it easier than ever before to launch your business, but that doesn’t mean it’s easy. If your idea rocks and you’re considering a crowdfunded campaign, there are certain things you’ll want to do to knock it out of the park. Remember, not every...
Media Relations 101: Think of Pitching Like Online Dating

Media Relations 101: Think of Pitching Like Online Dating

Media relations—certainly that’s what public relations is all about…isn’t it? Well, of course that’s a loaded question. Most public relations professionals came out of college thinking that so very much of their day-to-day right off the bat would involve mainly...
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