by lotus823 | Apr 5, 2019 | Best Practices, Public Relations
T- 3…2…1. Liftoff! And you’ve launched! While not a rocket ship or NASA-grade cargo space-craft, it’s beneficial to mirror that level of precision and detail when planning any type of client launch. Whether working with a smaller crowdfunded product launch or a legacy...
by lotus823 | Nov 14, 2018 | Best Practices, Integrated Marketing, Marketing, Public Relations
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting editorial calendars when building out PR campaigns are countless; it...
by lotus823 | Apr 16, 2014 | Crowdfunding, Search Engine Optimization
Crowdfunding has made it easier than ever before to launch your business, but that doesn’t mean it’s easy. If your idea rocks and you’re considering a crowdfunded campaign, there are certain things you’ll want to do to knock it out of the park. Remember, not every...
by lotus823 | Apr 2, 2014 | Public Relations
Media relations—certainly that’s what public relations is all about…isn’t it? Well, of course that’s a loaded question. Most public relations professionals came out of college thinking that so very much of their day-to-day right off the bat would involve mainly...
