by Cassie Bouvier | Jun 18, 2024 | Best Practices, Digital Marketing, Marketing, Public Relations, Social Media, Uncategorized
In this episode… Join David Hernandez, host of There’s Always a Lyric, and 30-year marketer turned Rutgers University professor, author, and keynote speaker, Mark Beal as they dive deep into Mark’s media junky past, current in-class Gen Z think tank’s, and of course...
by Andrea Berrios | May 28, 2024 | Best Practices, Branding, Digital Marketing, Instagram, Social Media, Social Media Marketing
With the variety of social media platforms available, it can get stressful on how best to properly utilize each. For consumer brands, developing an engagement strategy not only helps with driving authentic conversations, increasing conversions and customer retention...
by Cassie Bouvier | May 16, 2024 | Digital Marketing, Entrepreneur, Integrated Marketing, Marketing, Public Relations, Social Media
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Debra Rizzi, the President, partner, and co-founder of rizco, a woman-owned brand-led marketing agency. Tune in as they discuss the impact of AI, how she finds her work-life...
by Cassie Bouvier | Apr 16, 2024 | Digital Marketing, lotus823 News, Podcast, Public Relations
In this episode… Join David Hernandez, host of There’s Always a Lyric, and Ilana Zalika, owner of Resound Marketing, as they discuss AI in public relations, finding everyday balance, and of course the lyrics that motivate her. Episode Transcript lotus823 (0:19) ...
by lotus823 | Mar 10, 2021 | Blogs, Digital Marketing
The marketing world has changed dramatically in recent years, and Google Ads is one platform that has been driving this transformation. Formerly known as Google Adwords, Google Ads is a Pay Per Click (PPC) platform that allows business owners or marketing...