by Elaina Whelan | Jun 30, 2020 | Integrated Marketing Monthly Roundup, Social Media Marketing
Throughout June, Spotify began testing interactive podcast ads, Instagram expanded commerce access to business and creator accounts, respectively, while TikTok released a new brand and platform for marketers on the app. Learn more about the latest updates in the...
by Elaina Whelan | Jun 8, 2020 | Case Study Spotlight, Integrated Marketing
Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations, organic social media development, social media...
by Elaina Whelan | May 28, 2020 | Amazon Marketing, Integrated Marketing Monthly Roundup, Social Media
Throughout May, Twitter and Instagram focused on testing new platform features, rolling out a ‘Who Can Reply’ setting and an option to pin desired comments to the top of posts, respectively, while Facebook released a timely expanded version of the existing Messenger’s...
by Elaina Whelan | Apr 29, 2020 | Integrated Marketing Monthly Roundup
Throughout April, Instagram and Twitter focused on launching new content features for creators, rolling out updates to IGTV and a calendar full of weekday Tweet prompts, respectively, while Facebook released a timely, interactive COVID-19 map on the platform. Learn...
![The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]](https://lotus823.com/wp-content/uploads/2020/04/Strategy.png)
by lotus823 | Apr 15, 2020 | Integrated Marketing, Marketing
Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to ensure marketing goals are met. The spread of COVID-19 reminds us of the importance of being able...
