by Elaina Whelan | Apr 2, 2020 | Integrated Marketing Monthly Roundup
Throughout March, we have seen brands and businesses adapt to recent coronavirus restrictions. With people using technology now more than ever, social media platforms launched creative new features to help people communicate and stay connected during these...
by Elaina Whelan | Jan 16, 2020 | CES
Our Co-Founder and Managing Partner David Hernandez had the privilege of speaking at Enterprise Singapore during CES. Learn more about the key takeaways highlighted below! At the Consumer Electronics Show (CES) in Las Vegas, lotus823’s very own David Hernandez took...
by lotus823 | Jul 19, 2018 | Blogs, Digital Marketing, Influencer Marketing, Social Media, Uncategorized
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can provide for a brand. Additionally, we outlined how to measure the value of the...
by lotus823 | Nov 14, 2017 | lotus823 News
Eatontown, NJ, November 14, 2017 – lotus823, an award-winning, integrated marketing communications agency, is proud to announce it has recently won two MarCom awards, including a Gold award for Digital Media in Writing in the Blog category, and a Platinum award for...
by lotus823 | Apr 19, 2017 | Integrated Marketing, Public Relations
Ok, don’t freak out. PR isn’t dead (we have the awards to prove it), but a strict media-relations strategy is not as effective as it once was. Relying solely on media gatekeepers to disseminate your message and reach your audiences is becoming a thing of the...
