The Importance of Marketing in the Hospitality Industry

The Importance of Marketing in the Hospitality Industry

From sustainable practices to tackling issues in the food and fine beverage space, brands can use various marketing strategies for success. And just like other industries, the hospitality and foodservice industries are no different when it comes to requiring a solid...
Social Media 101 for Global Brands

Social Media 101 for Global Brands

There are a lot of tips and tricks to consider when your business is diving into social media marketing, such as “which hashtags should I use?” or “does this picture clearly match the message I am trying to send?” There is a method, though, to all of the social media...
Social Media Experiment: Foodies Take Over Applebee’s Instagram

Social Media Experiment: Foodies Take Over Applebee’s Instagram

The reality is that Applebee’s and I tend to have a very different overall definition of what “a foodie” is in general. The good news is that there is definitely one aspect of the Applebee’s foodie definition and mine that we strongly agree on… While dining, a true...
An Image Could be Worth a Thousand Clicks

An Image Could be Worth a Thousand Clicks

“We live in a visual world. Use a picture to draw in more readers.” –Michael Hyatt, during his 7 Rules to Writing Blog Posts That Get Read and Shared session at Social Media Marketing World 2014    We can all agree that the main goal of any content...
The February Digital Marketing Roundup

The February Digital Marketing Roundup

Just because you didn’t succeed with your New Year’s resolution doesn’t mean you have failed. It’s only February. Take action to continue to better yourself and your company with some of our best practices and tips for your public relations and digital marketing...
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