by lotus823 | Mar 25, 2016 | Content Marketing, Facebook Advertising, Social Media
In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to envy this chance circumstance and want to use it to their brand’s advantage. There...
by lotus823 | Mar 26, 2015 | Public Relations, Search Engine Optimization
Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat. On the surface, public relations and SEO are very different. PR’s are hustlers, wordsmiths,...
by lotus823 | Aug 15, 2014 | Content Marketing
We are loaded with content on a daily basis. It’s a marketer’s job to create fresh, engaging material that breaks through the clutter and helps your brand earn the consumers’ trust. So what does this mean for content marketers? We need to get creative. Sometimes...
by lotus823 | Jun 17, 2014 | Content Marketing
Content marketing. It’s something we’ve been talking about a lot this year. It’s the latest craze in the marketing world and most companies seem to be jumping on board. Being that I haven’t always worked in the marketing industry, I’ve found that many of my other...
by lotus823 | Feb 14, 2014 | Content Marketing, Digital Marketing, Marketing
The very first second of your content marketing campaign is everything. People will choose to click or not to click on your site in less time than that, and if nobody opens the door, nobody will see what’s inside, so to speak. Research shows that it takes us roughly...