by Cassie Bouvier | Jun 13, 2024 | Best Practices, Branding, Digital Marketing, Facebook, Instagram, LinkedIn, Marketing, Social Media, Social Media Marketing
Today’s consumers, particularly Gen Z and Millennials, demand honesty, integrity, and transparency from brands. Authentic branding involves aligning marketing with the company’s values and actions, which includes consistency, customer focus, and a clear...
by lotus823 | Jul 7, 2020 | Branding
Launching and owning a business is a dream for millions of entrepreneurs around the world. Many brands start out with humble beginnings, stemming from a small idea or passion that is then transformed into a profitable business. When taking the leap in becoming a...
by Elaina Whelan | Apr 22, 2020 | Branding, Digital Marketing, Marketing, Social Media Marketing
In honor of the 50th anniversary of Earth Day, we are reflecting on how brands are taking the lead to create a more sustainable future. While continuing to give consumers what they want, companies of all industries are becoming more eco-conscious. Learn more about the...
by Elaina Whelan | Apr 2, 2020 | Integrated Marketing Monthly Roundup
Throughout March, we have seen brands and businesses adapt to recent coronavirus restrictions. With people using technology now more than ever, social media platforms launched creative new features to help people communicate and stay connected during these...
by Elaina Whelan | Feb 26, 2020 | Integrated Marketing Monthly Roundup
Throughout February, Snapchat and TikTok worked on launching new app features, rolling out a “swipe up to call” ad option and implementing shopping links in videos, respectively, while Pinterest introduced a new Verified Merchant Program. Learn more about the latest...
