…market their products to investors and the press.” Craig Capron, Associate Digital Marketing Strategist Specialty: Digital Marketing “My two passions are working at lotus823 and technology. I’m looking forward to……
…Marketing Strategy Before the holiday season, take the time to reevaluate your Amazon marketing strategy. Consumers turn to Amazon for their shopping needs because it offers convenient benefits to consumers,……
My favorite part of any trade show has to be the swag – the free stuff that virtually every company is handing out at their booth. I have been to……
Social Media How Will Instagram Hiding Likes in the US Affect Influencers Instagram recently revealed that the total amount of likes a post receives will no longer be featured. For……
Throughout January, we have seen newly-launched features across all social media platforms. Learn more about the latest updates in the industry below! Social Media Instagram Addresses Questions on Algorithm, Comment……
…In 2010, the Hernandez family began talking about the new social media and marketing landscape. As David put it, “There was this new thing called Facebook”, and top-down marketing wouldn’t……
Read On from From the Dining Room Table to a Full-Service Agency: The Evolution of lotus823
…digital marketing, entrepreneurship, marketing, right? And every three or four years, we would rotate those three individuals. So every three years, I would have someone new, saying, hey, go left……
…about his company’s acquisition, the importance of working with good people, experiencing full circle moments, the state of direct-to-consumer marketing, and more. Episode Transcript David Hernandez (0:18) Welcome……
Read On from And the Cat’s in the Cradle and the Silver Spoon
lotus823 produced and managed TelevisaUnivision’s co-branded retail event with Leli Hernandez and Optimum. This activation increased visibility for TelevisaUnivision in a highly sought after market, drove in-store sales with new……
Read On from Event Planning & Marketing for Televisa Univision
Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to……
Read On from lotus823 Welcomes Addition of Knomo to Client Roster
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
