What Happens When a Crisis Strikes for your Brand? Marketing Tips and Preparation Ideas

…make any necessary changes to character count or writing style to ensure the message best meets the audience. Additionally, if running paid social campaigns or Google Ads about the specific…

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October Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

…allows advertisers to broaden their search queries, improving overall targeting. Enhanced Reporting improves overall reporting capabilities. These updates are available in LinkedIn’s Campaign Manager. Instagram Tests a New Event ‘Invited’…

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2022 Year in Review: How Our Clients Reached Over 48 Billion People

…launch of ViX and Hispanic Heritage Month. . Digital & Content Marketing On the digital marketing and content marketing side, our clients’ social media advertising impressions reached 11.7 million impressions!…

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The Sass Monster’s Guide to Turning Around a Bad Day

Some time ago the term “sass monster” came to be a part of this integrated marketing agency’s vocabulary. And, it was invented to describe me. Why? Because, sometimes I’m simply…

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Don’t Let Your Integrated Marketing Job Kill You!

…as a result. For most Americans, work means being at a desk and computer for most, if not all of the workday, even at an integrated marketing firm. This is…

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Marketing Case Studies: Celebrity Endorsements Gone Wrong

Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved”…

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November Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

As 2018 begins to wind down, November showed no signs of slowing down for digital marketing! Facebook and YouTube each began to roll out new features to benefit users on…

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How Custom Market Research Can Benefit Your Business

Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market…

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