Celebrity endorsements are a great marketing tool for many brands – they aid in expanding the brand’s reach and audience, and help to establish a certain cachet by being “approved”……
Read On from Marketing Case Studies: Celebrity Endorsements Gone Wrong
As 2018 begins to wind down, November showed no signs of slowing down for digital marketing! Facebook and YouTube each began to roll out new features to benefit users on……
Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market……
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…races. Its oft-underestimated functionality can be your social media marketing machine if you play with it the right way. Pin things that engage your audience. In other words, give your……
Read On from 3 Tips For Developing a Pinterest Marketing Strategy
…the gang live and how a PR and digital marketing agency like lotus823 functions. Let’s sink our teeth into some advice from these walker-slayers on how to outsmart the competition……
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…– you need both, and here’s why. First, your brand needs to establish a brand identity and voice. All of your marketing materials should have consistent verbiage, and style. Then,……
…history of digital marketing and public relations, to get a better understanding of where each industry is headed. Take a look at how the PR industry has evolved and the……
So, you’ve dotted your i’s and crossed your t’s in getting your consumer brand ready to roll. Now, how do you get the word out there? Here are three marketing……
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…can teach us is this: to garner attention and have a successful campaign, you must be unique and creative. Case in point, the potato salad campaign’s food copycatters aren’t doing……
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lotus823, an emerging integrated public relations and search engine marketing firm, welcomes Innovéz™ to their growing clientele. Innovéz™ creates trendy biodegradable iPhone cases that provide consumers with a green way……
Read On from lotus823 to Conduct PR Campaign for Innovéz™, Creator of Biodegradable iPhone Cases
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
