During the peak of Q1 came a slew of new updates to social media and digital marketing. In February, Instagram rolled out several new features that users and marketers alike……
…targeting. Digital Marketing RIP Google AdWords: Google Rebrands its Family of Ad Products In July, Google announced a rebranding of its lineup of ad products, including the retiring of “Google……
…What does “integrated marketing” really mean today? Integrated marketing is about creating one connected strategy that reaches people wherever they’re discovering and engaging with your brand. It’s no longer just……
…my professional and personal life. During the day, I manage my clients’ public relations campaigns – communicating with the media, drafting press releases, compiling media lists, etc. At night, I……
Read On from Finding Similarities: PR Campaigns and Wedding Planning
…our Google+ hangout where we described how we are reporting on SEO campaigns after this major change in the industry: Here’s a recap of what I had to say during……
Read On from A HubShout Panel Discussion on SEO Campaigns After Encrypted Search
…and where to find them, you will need to select the bidding option that best matches your brand’s campaign goals. When setting your campaign’s bidding strategy, be sure to factor……
…campaign of all time? I really love the Old Spice, “Smell Like a Man, Man” campaign. It launched in 2010 and was hilarious, a total hit. At the time, there……
Read On from lotus823 Employee Spotlight: Katie Lynch, PR Assistant Account Executive
…for the Audio-Technica 12 Days of Audio-Technica Giveaway PUBLIC RELATIONS Integrated Communications Campaign for Peerless-AV’s B2B Thought Leadership Program PUBLIC RELATIONS Public Relations Campaign for the launch of Wellograph EXCELLENCE……
Read On from lotus823 Takes Home “Best In Show” at 40th Annual JASPER Awards
…easy way to appeal policy violations flagged by TikTok. Twitter Updates Tweet Creation Process in Ads Manager Twitter has launched a new Tweet Composer feature for building ad campaigns. The……
Integrated Marketing Agency Selected as One of the Highest-Scoring Companies Based on Positive Employee Engagement and Sentiment EATONTOWN, N.J. – May 16, 2019 – lotus823, an award-winning, integrated marketing communications……
Read On from lotus823 Named One of Inc. Magazine’s Best Workplaces of 2019
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
