…Fits Your Strategy Facebook offers no less than 10 advertising products, and they are not all appropriate for your campaign or social media strategy. Choosing the right ad can be……
Read On from Facebook Advertising: Using Paid Ads to Complement Organic Strategy
When it comes to marketing inspiration, we often look at big brands to see what works, but what about local businesses? The Jersey Shore local biz circuit knows a thing……
Read On from 3 Jersey Shore Businesses Who Nailed Their Branding
…it. He’s so proud that his college graduate landed an awesome job at an integrated marketing agency, but when chatting with friends and family about my new position, he makes……
Read On from From List Building to CES Marketing: Biggest Misconceptions About PR
…day and age. But, since everyone is a player, there’s more to it than the basics we’ve grown accustomed to. In integrated marketing, it’s important to know that there’s more……
Read On from 3 Tips for Advertising on Social Media Effectively
…a #DeleteFacebook boycott campaign is gaining momentum online. Twitter Introduces New “Bookmark” Tweet Feature Found something historic? Don’t want to forget a joke? Article that you want to read later?……
…future as MAC cosmetics is the first brand to launch an AR Beauty Try-On campaign. Twitter Removes Support for Precise Geotagging Because No One Uses It While it seems as……
…as build audio ads. This update will make it easier for brands to not only create advertisements but collaborate and manage ad campaigns. Apple Advances Its Privacy Leadership with……
Read On from June Highlights: Digital Marketing & Industry News
…Social Media. It’s integrated marketing, and its not just where SEO is headed in 2014, it’s already here. SEO Then: Link Robots Keywords, keywords, keywords. Get that keyword everywhere, take……
Online auction website, The BidSpot, has recruited the PR and SEM services of lotus823, an integrated public relations and search engine marketing firm Integrated Marketing Services to Begin for The……
Throughout July, Instagram introduced ads on Reels and Pinterest became certified by Trustworthy Accountability Group (TAG). Social media apps weren’t the only platforms to introduce new updates this month, though….…
Read On from July Highlights: Digital Marketing & Industry News
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
