…Campaigns Looking to increase your brand’s following? Twitter has created a solution. Designed to increase brand visibility, Follower Campaign ads are the ultimate tool for increasing brand awareness. Subsequent to……
Read On from Social Media Advertising Best Practices: Twitter
…some amazing content from brands. Who are you expecting to see finish on top? Connect with me! Tweet me your favorite marketing campaign @lotus823_Erin or comment below! Share this:……
lotus823, a New Jersey-based PR and digital marketing agency, is pleased to announce the addition of Life n Soul, a pioneer in innovative and stylish Bluetooth gadgets and audio devices,……
Read On from lotus823 to Launch PR and Digital Marketing Services for Life n Soul
…on how you can advertise, promote, and market these products. Continue reading to learn more about which advertising efforts are off limits online and effective strategies for CBD marketing. CBD……
…marketing and industry news in our monthly roundup! Social Media Facebook Outlines New, Privacy-Focused Approach to Advertising, In-Line with Industry Shifts With the demand for user privacy at an……
Read On from August Highlights: Digital Marketing & Industry News
Modern integrated marketing solutions are heavily reliant on social media. To ignore social media is to reject the future, and if your company doesn’t evolve, it dies. The problem is……
Read On from 3 Steps to Interesting Social Media Marketing with lotus823
…runs. That busy feeling is something we all crave and thrive on at lotus823. Whether the public relations team is vigorously pitching a new product or our search engine marketing……
Read On from An Integrated Approach to Lunchtime in a Search Engine Marketing Environment
…you should hear my grandmothers’ reactions. Do you work in integrated marketing? Tired of the deer-in-headlights reaction? Follow this simple script to explaining search engine optimization, social media, and/or public……
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…2019, Zavor approached lotus823 for a comprehensive marketing strategy to address its media reputation, social media platforms, and influencer marketing partnerships. Strategy Among managing the brand’s marketing activities, our goal……
EATONTOWN, N.J. – March 2014 – lotus823, a PR and digital marketing agency based in New Jersey, is proud to announce the addition of a new client – Peerless-AV, a……
Read On from PR and Digital Marketing Agency lotus823 Announces Addition of New Client, Peerless-AV
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
