The Importance of Custom Research
…marketplace as well as stay ahead of the competition. Custom research minimizes financial risks by investing a portion of your marketing budget to develop marketing strategies for a larger return……
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The 3 Best Marketing Strategies of 2022
…technology for marketing, allowing consumers to virtually see products in their own home, or on their body, before committing to a purchase. Most recently, AR marketing has been added to……
Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here……
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How to Create Your 2016 Social Media Strategy
…help you create your best campaign yet: Integrated Data Over the past two years we’ve been able to really get our arms around all of the marketing data offered to……
October Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
…offer has expired. AdWords Daily Budgets May Overspend by 2x, Google Announces Google AdWords will now allow pay-per-click campaigns to spend up to twice their daily budget. Previously, AdWords campaigns……
Amazon Attribution Beta 101: What Your Brand Needs to Know
…digital marketing activities that are helping drive sales on Amazon. With unique conversion measurements, optimization capabilities, and essential information for planning more efficient campaigns in the future, Amazon Attribution offers……
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7 Steps to Get You From Communications Student to Marketing Professional
…your creativity. If you took communications courses, you understand that professors loved made-up campaigns. Writing strategy plans, building out campaign booklets with your ‘plans’ and ‘results,’ giving speeches at ‘press……
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Digital Marketing News: Social Media Spotlight
…Marketing Roundup! “Gone are the days where PR pros solely relied on the newspaper, TV or radio to generate brand awareness.” Social media has given brands and agencies all over……
How To Rock Social Media Marketing Like Spirit Junkie Gabrielle Bernstein
After more than two years of working side-by-side our stellar Integrated Marketing Manager, Katie Foley, I’ve learned not only a thing or two about managing and executing branding campaigns, but……
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What We Learned in the Month of November - Integrated Marketing Monthly Roundup
Welcome to the integrated marketing monthly roundup! In November, lotus823 brought to you the ins and outs of integrated marketing. Engagement, campaigns and creative news sources are just a few……
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