…offline. Whether comprised of friends or followers, social networking sites (SNS) have audiences. These audiences are made up of individuals who view, react, and engage with shared content. Platforms such……
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…the agency or organization. So, how do you make yourself stand out and get offered that first job? Here are some best practices to consider: Be knowledgeable about more than……
Read On from Best Practices for Entry-Level Digital Marketing Job Hunting
…of planning sounds like a daunting task, don’t worry – we’ve outlined some content calendar best practices to help making planning for 2019 a breeze! Design Your Content Calendar in……
Read On from Planning for 2019: Content Calendar Best Practices
…platform that simply cannot be ignored by marketers, we’ve highlighted some best practices to consider: Take Advantage of Facebook’s Target Audience Tools Considering that advertisements are only effective when met……
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…in the creation of campaigns. As a platform that continues to be embraced by businesses as a means for reaching consumers, here are some best practices to consider: Utilize Follower……
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…optimization (CRO) is the approach to increasing the percentage of users who complete a conversion action. We will discuss five important practices that are helpful in ultimately boosting conversion rates……
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…mistakes and business practices, including sourcing, production, and corporate social responsibility initiatives. Listen as Much as You Speak: Seek and integrate consumer feedback into practices, showcasing how it influences product……
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…luxury brands around the world. Products showcased are from various categories, including photography, home & business electronics, health & wellness, automotive, accessories, mobile devices, tablets, home audio, high-end appliances, smart……
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…the horizon, it will likely make its debut at CES. The 2016 show broke attendance records and this year’s CES is on track to break even more. What kind of……
RED BANK, N.J. – May 10, 2022 – lotus823 has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
