…of planning sounds like a daunting task, don’t worry – we’ve outlined some content calendar best practices to help making planning for 2019 a breeze! Design Your Content Calendar in……
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…platform that simply cannot be ignored by marketers, we’ve highlighted some best practices to consider: Take Advantage of Facebook’s Target Audience Tools Considering that advertisements are only effective when met……
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…in the creation of campaigns. As a platform that continues to be embraced by businesses as a means for reaching consumers, here are some best practices to consider: Utilize Follower……
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…optimization (CRO) is the approach to increasing the percentage of users who complete a conversion action. We will discuss five important practices that are helpful in ultimately boosting conversion rates……
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…mistakes and business practices, including sourcing, production, and corporate social responsibility initiatives. Listen as Much as You Speak: Seek and integrate consumer feedback into practices, showcasing how it influences product……
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…luxury brands around the world. Products showcased are from various categories, including photography, home & business electronics, health & wellness, automotive, accessories, mobile devices, tablets, home audio, high-end appliances, smart……
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…the horizon, it will likely make its debut at CES. The 2016 show broke attendance records and this year’s CES is on track to break even more. What kind of……
RED BANK, N.J. – May 10, 2022 – lotus823 has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on……
Time to celebrate that lotus823 is one of the 2023 Inc. Best Workplaces for a consecutive year! As a company that truly believes in our culture, core values, and……
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…is sourced from mobile devices, marketers need to adopt and implement a mobile strategy that ensures users are able to interact with their brand on the go. It is clear……
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
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Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
