…platform that simply cannot be ignored by marketers, we’ve highlighted some best practices to consider: Take Advantage of Facebook’s Target Audience Tools Considering that advertisements are only effective when met……
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…in the creation of campaigns. As a platform that continues to be embraced by businesses as a means for reaching consumers, here are some best practices to consider: Utilize Follower……
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…optimization (CRO) is the approach to increasing the percentage of users who complete a conversion action. We will discuss five important practices that are helpful in ultimately boosting conversion rates……
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…mistakes and business practices, including sourcing, production, and corporate social responsibility initiatives. Listen as Much as You Speak: Seek and integrate consumer feedback into practices, showcasing how it influences product……
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…luxury brands around the world. Products showcased are from various categories, including photography, home & business electronics, health & wellness, automotive, accessories, mobile devices, tablets, home audio, high-end appliances, smart……
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…the horizon, it will likely make its debut at CES. The 2016 show broke attendance records and this year’s CES is on track to break even more. What kind of……
RED BANK, N.J. – May 10, 2022 – lotus823 has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on……
Time to celebrate that lotus823 is one of the 2023 Inc. Best Workplaces for a consecutive year! As a company that truly believes in our culture, core values, and……
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…is sourced from mobile devices, marketers need to adopt and implement a mobile strategy that ensures users are able to interact with their brand on the go. It is clear……
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…attendees had a lot of CES planning, scheduling and marketing to do in preparation for CES 2013. Check out Jessie Barrett’s tips for first time attendees at CES 2014 and……
Read On from Integrated Marketing Monthly Roundup – February 2013
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
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