Influencer marketing, or aligning with influential people to generate brand awareness, can be a valuable tactic if leveraged properly. While the term can imply a number of practices, there are……
Read On from Tips for Success: Add Influencer Marketing To Your Next PR Strategy
Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat. On the surface, public……
…to reach new, and younger, audiences. A social media takeover is simple: get a celebrity (internet famous or regular famous) and have them quite literally take over your brand’s social……
…important factor when it comes ranking on Google. To put it simply, credible sources will rank higher in search results. Social media influence plays a big role in helping Google……
Read On from 4 Ways to Improve Organic Marketing with SEO and Social
…love Instagram. I feel it gives brands a chance to loosen up a bit and really engage with customers. It forces marketers to think outside the box – you can’t……
Read On from lotus823 Employee Spotlight: Vicki Marziale, Social Media Account Executive
…Show and receive awards for all of our core services,” said Christine Rochelle, Director of Digital Marketing & Operations. “Being honored amongst New Jersey’s very best communications professionals is a……
Read On from lotus823 Takes Home “Best In Show” at 40th Annual JASPER Awards
…be behind in developing a strong relationship with the biggest opportunity in marketing today. Looking to get started? See how our lotus latino services can help your brand. Share this:……
Read On from Why Marketers Should Know the Buying Power of Hispanic Americans
As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with……
Read On from The Shift From Traditional to New-Age Advertising
“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners,……
…overall corporate vision with a key focus on efficiently managing the agency’s future expansion and plans for growth, ensuring financial strength and operating efficiency along with developing strategic alliances and……
Read On from lotus823 Appoints Nancy Kohlreiter as Chief Operating Officer
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
