…development, Kohlreiter’s retail and vendor experience will also add value to lotus823’s branding consultancy services. “I’ve had the opportunity to work with Nancy in various capacities over the last 10……
…from Social Media Marketing Use social media to see what works, what doesn’t and what the people want. Here’s how. 1. Implement a Giveaway that Asks for Consumer Experiences One……
Read On from Seeking Social Media Insights (Forget Likes for a Minute)
…our employees’ faces out there, as well as my own strategy to market myself. Here’s an example of how my handsome face can be seen next to a blog I……
…out • Make strong choices: This shows confidence in your overall message • Have fun: Give your audience a great experience while marketing your product or brand The example they……
…Influences Customers in the Age of (Nearly) Perfect Information. Rosen’s core philosophy is that brand doesn’t matter nearly as much as opinion. What’s the difference, you might ask? Brand is……
…great resources to look at for marketing tips. Let the breakfast war begin! Tell us which breakfast you prefer! Taco Bell’s Waffle Taco or McDonald’s Egg McMuffin? Share this:……
Read On from A Content Marketing Duel: Taco Bell vs. McDonald’s
…scrubbed, waxed, dyed or exposed to ethylene to give them the color we know and love. Packaged American Cheese Slices … cannot actually be called cheese. The product is referred……
Read On from The Best in Branding and PR: Little White Product Lies
…are today? DH: Very different. At first, you’re in survival mode. There’s so much that you can’t plan for. There are internal pitfalls you never see coming and external forces……
Read On from The Interview with Allison and David Hernandez: Seeds of a Startup
…Does it seem natural to tie in? Will your fans or followers get it right off the bat? If your answer is yes – let those creative juices start flowing….…
Read On from Social Media + Pop Culture – A Total #Win or #Fail?
…time. David met the owner at a tradeshow. DH: We liked her product so we stayed in touch. One day I called her and offered our services, and that was……
Read On from The Startup Interview, Part 3: The Future of Content Marketing
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
