Taco Bell is Dominating Content Marketing
…to reach new, and younger, audiences. A social media takeover is simple: get a celebrity (internet famous or regular famous) and have them quite literally take over your brand’s social……
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4 Ways to Improve Organic Marketing with SEO and Social
…important factor when it comes ranking on Google. To put it simply, credible sources will rank higher in search results. Social media influence plays a big role in helping Google……
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lotus823 Employee Spotlight: Vicki Marziale, Social Media Account Executive
…love Instagram. I feel it gives brands a chance to loosen up a bit and really engage with customers. It forces marketers to think outside the box – you can’t……
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lotus823 Takes Home “Best In Show” at 40th Annual JASPER Awards
…Show and receive awards for all of our core services,” said Christine Rochelle, Director of Digital Marketing & Operations. “Being honored amongst New Jersey’s very best communications professionals is a……
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Why Marketers Should Know the Buying Power of Hispanic Americans
…be behind in developing a strong relationship with the biggest opportunity in marketing today. Looking to get started? See how our lotus latino services can help your brand. Share this:……
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The Shift From Traditional to New-Age Advertising
As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with……
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November’s Digital Marketing Roundup
“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners,……
lotus823 Appoints Nancy Kohlreiter as Chief Operating Officer
…overall corporate vision with a key focus on efficiently managing the agency’s future expansion and plans for growth, ensuring financial strength and operating efficiency along with developing strategic alliances and……
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When It Makes Sense for Your Brand to Join a Social Media Trend
…conversation and what the company has to offer in terms of products or services. The following tweet by Audio-Technica is a perfect example of this: Being a brand that focuses……
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Marketing Case Studies: Celebrity Endorsements Gone Wrong
…trust from fans, by using illegal substances. It is clear why the brands would break ties from those celebrities. While the offense at hand may turn into bad press, there……
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