…conversation and what the company has to offer in terms of products or services. The following tweet by Audio-Technica is a perfect example of this: Being a brand that focuses……
Read On from When It Makes Sense for Your Brand to Join a Social Media Trend
…trust from fans, by using illegal substances. It is clear why the brands would break ties from those celebrities. While the offense at hand may turn into bad press, there……
Read On from Marketing Case Studies: Celebrity Endorsements Gone Wrong
…focuses year-round on publishing public relations and corporate communications best practices that can help media organizations work smarter. Each year, Bulldog Reporter awards forty honors to companies who have made……
Read On from lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award
…cars. Equipped with these two pieces of information, a new campaign idea was born. “For Latinos, getting to buy a car is historically something that involves a lot of struggle,”……
Read On from Brands That Understand Hispanic Marketing… and Get it Right!
…“Christine’s knowledge, experience, passion, and creativity have been integral to the success of lotus823. Under her management, our social media and content marketing teams and services have flourished, and we……
…Twitter account to researching promotional events, my projects were all diverse and challenging. I am fortunate that my internship was filled with so many hands-on experiences that I can put……
…creativity. Sometimes the best ideas come from the most unexpected places. Have you incorporated Pokémon GO into your marketing strategy? Tell us how in the comments below! Share this:……
…of Yahoo’s consumer services, including email and news as well as the social platform Tumblr. This power play positions Verizon to compete with Google and Facebook as a digital content……
…big impression on me! Once summer was in full swing, I stayed in touch with some of my peers to talk about each of our own internship experiences. To me,……
Read On from Learning from Passion: My Intern Experience at Lotus823
…Never heard of affiliate marketing? Chances are you’ve encountered affiliate campaigns online without ever realizing it! Our interview with Digital Advertising Strategist, Anthony Berardo explores affiliate marketing and gives insight……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
