#SMWF North America Day 2 Takeaways
…than WiFi and a smartphone. He said that the four places to focus our social intelligence now is: From “what happened?” to “what’s going to happen?” From small pockets of……
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The lotus823 PR and Digital Marketing Roundup – May 2014
The world of PR and digital marketing is always changing. That is why we like to share our insights and best practices with you. If you missed anything during the……
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How Four Guys Made Wine Awesome For Everyone
…to stop asking any more questions about her wine preferences. I grab one that is peeking out from the group on the right side, examine the label and shrug. Guess……
Move Over July, It’s Christmas In August
…polite reminder can secure a media placement. At lotus823, some of the resources we utilize while compiling our holiday gift guide opportunities are Cision, media contacts we have established a……
lotus823 Welcomes Addition of Knomo to Client Roster
Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to……
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The Art of Content Marketing
…Infographics When designed properly, infographics are a valuable asset to your content marketing strategy. They provide the reader with quick, relevant pieces of information. Their visual element is an ideal……
Maximizing Your Facebook Organic Reach
…those that had less engagement. What are their similarities? What are their differences? What time was this content posted? Take all of the information Facebook provides into consideration when crafting……
How to Engage an Audience like Kevin Spacey at the #GoldenGlobes
…much his work had meant to me. And so I said to him, ‘The films you made, the subjects you tackled, the performances you got out of some of the……
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Marketing Predictions From a Loti Perspective
…3 hours a day on their mobile devices. Marketers need to account for this popularity to make sure they’re meeting the consumer’s demand by creating quality and engaging mobile content….…
A PR Rep’s Behind-the-Scenes Trade Show Tips
Throughout my public relations career, I’ve had the opportunity to attend numerous trade shows and conferences with my clients. Most recently, I was in Las Vegas for the Digital Signage……
