Marketing Predictions From a Loti Perspective
…3 hours a day on their mobile devices. Marketers need to account for this popularity to make sure they’re meeting the consumer’s demand by creating quality and engaging mobile content….…
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A PR Rep’s Behind-the-Scenes Trade Show Tips
Throughout my public relations career, I’ve had the opportunity to attend numerous trade shows and conferences with my clients. Most recently, I was in Las Vegas for the Digital Signage……
Tips for Success: Add Influencer Marketing To Your Next PR Strategy
Influencer marketing, or aligning with influential people to generate brand awareness, can be a valuable tactic if leveraged properly. While the term can imply a number of practices, there are……
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Public Relations and SEO: Perfect Together
Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat. On the surface, public……
Taco Bell is Dominating Content Marketing
…to reach new, and younger, audiences. A social media takeover is simple: get a celebrity (internet famous or regular famous) and have them quite literally take over your brand’s social……
4 Ways to Improve Organic Marketing with SEO and Social
…important factor when it comes ranking on Google. To put it simply, credible sources will rank higher in search results. Social media influence plays a big role in helping Google……
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lotus823 Employee Spotlight: Vicki Marziale, Social Media Account Executive
…love Instagram. I feel it gives brands a chance to loosen up a bit and really engage with customers. It forces marketers to think outside the box – you can’t……
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lotus823 Takes Home “Best In Show” at 40th Annual JASPER Awards
…Show and receive awards for all of our core services,” said Christine Rochelle, Director of Digital Marketing & Operations. “Being honored amongst New Jersey’s very best communications professionals is a……
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Why Marketers Should Know the Buying Power of Hispanic Americans
…be behind in developing a strong relationship with the biggest opportunity in marketing today. Looking to get started? See how our lotus latino services can help your brand. Share this:……
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The Shift From Traditional to New-Age Advertising
As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with……
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