The Art of Content Marketing
…Infographics When designed properly, infographics are a valuable asset to your content marketing strategy. They provide the reader with quick, relevant pieces of information. Their visual element is an ideal……
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Maximizing Your Facebook Organic Reach
…those that had less engagement. What are their similarities? What are their differences? What time was this content posted? Take all of the information Facebook provides into consideration when crafting……
How to Engage an Audience like Kevin Spacey at the #GoldenGlobes
…much his work had meant to me. And so I said to him, ‘The films you made, the subjects you tackled, the performances you got out of some of the……
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Marketing Predictions From a Loti Perspective
…3 hours a day on their mobile devices. Marketers need to account for this popularity to make sure they’re meeting the consumer’s demand by creating quality and engaging mobile content….…
A PR Rep’s Behind-the-Scenes Trade Show Tips
Throughout my public relations career, I’ve had the opportunity to attend numerous trade shows and conferences with my clients. Most recently, I was in Las Vegas for the Digital Signage……
Tips for Success: Add Influencer Marketing To Your Next PR Strategy
Influencer marketing, or aligning with influential people to generate brand awareness, can be a valuable tactic if leveraged properly. While the term can imply a number of practices, there are……
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Public Relations and SEO: Perfect Together
Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat. On the surface, public……
Taco Bell is Dominating Content Marketing
…to reach new, and younger, audiences. A social media takeover is simple: get a celebrity (internet famous or regular famous) and have them quite literally take over your brand’s social……
4 Ways to Improve Organic Marketing with SEO and Social
…important factor when it comes ranking on Google. To put it simply, credible sources will rank higher in search results. Social media influence plays a big role in helping Google……
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lotus823 Employee Spotlight: Vicki Marziale, Social Media Account Executive
…love Instagram. I feel it gives brands a chance to loosen up a bit and really engage with customers. It forces marketers to think outside the box – you can’t……
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