Combatting PR Stress The Lotus Way
…tool to bring the PR team closer together. We can all commiserate over these common occurrences and it always helps us take a step back from the daily stresses of……
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Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
…to say I didn’t know all of them as well as the back of my hand at first. Continually acquiring knowledge in a variety of different spaces gives me a……
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Location-Based Marketing: Getting Physical with Foursquare
…their smartphones while browsing the shelves at their local five and dime. Enter Foursquare, a location based social network tool which users access via their mobile devices. Launched in 2009,……
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What We Learned in the Month of November - Integrated Marketing Monthly Roundup
Welcome to the integrated marketing monthly roundup! In November, lotus823 brought to you the ins and outs of integrated marketing. Engagement, campaigns and creative news sources are just a few……
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How to Build the Perfect PR Pro Media List
…research using a search engine of your choosing. In addition to utilizing these services, I also like to do manual searches in Google to see if I am missing any……
New Year, New You: The Perfect Content Marketing Opportunity
…life! 3. Save Money. After spending all of that cash on gifts, desserts and travel to see your in-laws, don’t you want to get your finances back in order? Don’t……
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The Digital Marketing Monthly Roundup - January 2014
As with any New Year, you can expect to see new ideas, perspectives and technology. Our first roundup of 2014 will feature great digital marketing tips, CES 2014 fun and……
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3 Tips to Getting Your Content Marketing to Go Viral
…revealed to be another prime example of viral content marketing to ramp up the company’s brand for CES 2014. When the news broke, the world was listening to Nvidia. The……
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How to Kill it on Kickstarter
…niche audience. Here are some of my favorite reads for familiarizing yourself with the crowdfunding community: • 21 Places to Promote Your Kickstarter Campaign • Who’s in the Online Crowdfunding……
The Geico Brand Management Blitzkrieg: Brand Blending
…single reality is a novelty that’s intended to draw in both brands’ audiences. An example of this was in 1987 when the first airing of Hanna-Barbera’s The Jetsons Meet the……
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