…their smartphones while browsing the shelves at their local five and dime. Enter Foursquare, a location based social network tool which users access via their mobile devices. Launched in 2009,……
Read On from Location-Based Marketing: Getting Physical with Foursquare
Welcome to the integrated marketing monthly roundup! In November, lotus823 brought to you the ins and outs of integrated marketing. Engagement, campaigns and creative news sources are just a few……
Read On from What We Learned in the Month of November – Integrated Marketing Monthly Roundup
…research using a search engine of your choosing. In addition to utilizing these services, I also like to do manual searches in Google to see if I am missing any……
…life! 3. Save Money. After spending all of that cash on gifts, desserts and travel to see your in-laws, don’t you want to get your finances back in order? Don’t……
Read On from New Year, New You: The Perfect Content Marketing Opportunity
As with any New Year, you can expect to see new ideas, perspectives and technology. Our first roundup of 2014 will feature great digital marketing tips, CES 2014 fun and……
Read On from The Digital Marketing Monthly Roundup – January 2014
…revealed to be another prime example of viral content marketing to ramp up the company’s brand for CES 2014. When the news broke, the world was listening to Nvidia. The……
Read On from 3 Tips to Getting Your Content Marketing to Go Viral
…niche audience. Here are some of my favorite reads for familiarizing yourself with the crowdfunding community: • 21 Places to Promote Your Kickstarter Campaign • Who’s in the Online Crowdfunding……
…set yourself apart from the rest. Find something that makes your brand unique and get those creative juices flowing to channel that into an idea for unique Instagram marketing. What……
…single reality is a novelty that’s intended to draw in both brands’ audiences. An example of this was in 1987 when the first airing of Hanna-Barbera’s The Jetsons Meet the……
Read On from The Geico Brand Management Blitzkrieg: Brand Blending
…about these viral content stories that we love? As a digital marketing agency, we strive to be media connoisseurs. Whether it’s through browsing our favorite media outlets and sources or……
Read On from Keeping Content Creative: Tips From A Constant Consumer
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
