…life! 3. Save Money. After spending all of that cash on gifts, desserts and travel to see your in-laws, don’t you want to get your finances back in order? Don’t……
Read On from New Year, New You: The Perfect Content Marketing Opportunity
As with any New Year, you can expect to see new ideas, perspectives and technology. Our first roundup of 2014 will feature great digital marketing tips, CES 2014 fun and……
Read On from The Digital Marketing Monthly Roundup – January 2014
…revealed to be another prime example of viral content marketing to ramp up the company’s brand for CES 2014. When the news broke, the world was listening to Nvidia. The……
Read On from 3 Tips to Getting Your Content Marketing to Go Viral
…niche audience. Here are some of my favorite reads for familiarizing yourself with the crowdfunding community: • 21 Places to Promote Your Kickstarter Campaign • Who’s in the Online Crowdfunding……
…set yourself apart from the rest. Find something that makes your brand unique and get those creative juices flowing to channel that into an idea for unique Instagram marketing. What……
…single reality is a novelty that’s intended to draw in both brands’ audiences. An example of this was in 1987 when the first airing of Hanna-Barbera’s The Jetsons Meet the……
Read On from The Geico Brand Management Blitzkrieg: Brand Blending
…about these viral content stories that we love? As a digital marketing agency, we strive to be media connoisseurs. Whether it’s through browsing our favorite media outlets and sources or……
Read On from Keeping Content Creative: Tips From A Constant Consumer
…you’re going to follow up, consider it a major plus to have some new information that greatly enhances your original story. The One I Think is Perfect: I sent you……
Read On from Media Relations 101: Think of Pitching Like Online Dating
Welcome! Take a look around. That’s what we do. At lotus823, we take every day experiences like TV shows, phone apps and even our favorite meals and turn them into……
…links, give you more places to optimize your website and let users get to know your brand. The best type of blog for SEO is WordPress.org, but any blog that……
Read On from The List of PR and Digital Marketing Essentials for Tech Startups
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
