…consequences. 3. Consider the audience. We all have social media followers that sometimes post questionable things on Facebook or tweet out something that may be offensive. Before inflicting that same……
Read On from To Tweet or Not to Tweet? Tips To Avoid a PR Blunder
…audience riveted, but use as few words as possible. You may have to let go of some juicy sentences, unfortunately, but it’s more important to cater to the future’s time……
Read On from Integrated Marketing Strategy Notes: 4 Tips for Short Content That is Still Sweet
Food preferences aside (I love t-bell), we can all agree on one thing about Taco Bell: they own social media. Let’s look at how they are achieving social bliss with……
Read On from Taco Bell: Serving Up the Spiciest Social Media Marketing This Side of the Rio Grande
…a brand interested in our PR, SEO and social media services, we sure do make a lot of calls. So for our first installment, we hope you enjoy our telephone……
Read On from lotus823 Wants to be Your Integrated Marketing AOR: Agency of Rock
…that an impromptu dance party always helps get our creative juices flowing. So, for your listening pleasure and digital marketing motivation, we’ve pulled together a fantastic Digital Dance Party #AgencyofRock……
Read On from #AgencyofRock, Vol. 2: Tuesday Tunesday Digital Dance Party
…tool to bring the PR team closer together. We can all commiserate over these common occurrences and it always helps us take a step back from the daily stresses of……
…to say I didn’t know all of them as well as the back of my hand at first. Continually acquiring knowledge in a variety of different spaces gives me a……
Read On from Working in Integrated Marketing… My Childhood Dream of Joining the Circus Came True
…their smartphones while browsing the shelves at their local five and dime. Enter Foursquare, a location based social network tool which users access via their mobile devices. Launched in 2009,……
Read On from Location-Based Marketing: Getting Physical with Foursquare
Welcome to the integrated marketing monthly roundup! In November, lotus823 brought to you the ins and outs of integrated marketing. Engagement, campaigns and creative news sources are just a few……
Read On from What We Learned in the Month of November – Integrated Marketing Monthly Roundup
…research using a search engine of your choosing. In addition to utilizing these services, I also like to do manual searches in Google to see if I am missing any……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
