…more about crowdfunding best practices from our lotus823 team: 6 Best Practices for Crowdfunding Campaigns 7 Tips for Launching a Crowdfunding Campaign How to Kill it on Kickstarter Share this:……
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…2015 March is always an exciting time in our industry. Conferences are in full swing, especially one of our favorites. SXSW. Music, film and interactive brands from all over the……
…consistently kept its promise of low prices and promoting its commitment of American-made products. Also, Wal-Mart has committed to improving employee satisfaction and raising wages; progressiveness in a company that……
…Decorated Family initiative encourages these franchises to donate products, resources and time to light up homes of military families. Each year, military families are nominated by friends and families to……
…that relate specifically to your industry. It’s so important to keep on top of trending topics, because let’s face it; the rules of the marketing game are continuously changing. Services……
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…savvy digital marketers to cash in. Stay Current with Trends The key to any digital marketing campaign is to stay relevant. You need to find your target audience’s atmosphere and……
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…the newly designed and revamped www.lotus823.com. -more- About lotus823 lotus823 is an award-winning, integrated marketing communications agency offering a dedicated range of services that help increase brand visibility through content……
…I live around a number of beach towns that all have amazing places to eat. One of my top picks is The Buttered Biscuit in Bradley Beach. I love that……
…new offerings are just another example of Instagram’s consistent release of new features to enhance users’ experiences. Twitter Bans Misgendering or ‘Deadnaming’ Transgender People In late November, Twitter announced an……
…top industry shows that we recommend. Consumer Electronics The Consumer Electronics Show (CES): CES, hosted by The Consumer Technology Association, is held yearly in Las Vegas. Last year, there were……
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
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