…We recently updated the lotus823 website to highlight our three core services: public relations, search engine optimization and social media. We also added better visuals to our site to properly……
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…to share that our team has been recognized for its outstanding PR and digital marketing services by some of the industry’s top award associations. lotus823 was granted the Public Relations……
Read On from lotus823 Awarded a PRSA Bronze Anvil and other Honorable Mentions
…more about crowdfunding best practices from our lotus823 team: 6 Best Practices for Crowdfunding Campaigns 7 Tips for Launching a Crowdfunding Campaign How to Kill it on Kickstarter Share this:……
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…2015 March is always an exciting time in our industry. Conferences are in full swing, especially one of our favorites. SXSW. Music, film and interactive brands from all over the……
…consistently kept its promise of low prices and promoting its commitment of American-made products. Also, Wal-Mart has committed to improving employee satisfaction and raising wages; progressiveness in a company that……
…Decorated Family initiative encourages these franchises to donate products, resources and time to light up homes of military families. Each year, military families are nominated by friends and families to……
…that relate specifically to your industry. It’s so important to keep on top of trending topics, because let’s face it; the rules of the marketing game are continuously changing. Services……
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…savvy digital marketers to cash in. Stay Current with Trends The key to any digital marketing campaign is to stay relevant. You need to find your target audience’s atmosphere and……
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…the newly designed and revamped www.lotus823.com. -more- About lotus823 lotus823 is an award-winning, integrated marketing communications agency offering a dedicated range of services that help increase brand visibility through content……
…I live around a number of beach towns that all have amazing places to eat. One of my top picks is The Buttered Biscuit in Bradley Beach. I love that……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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