Integrated Marketing for Ecovacs
…to help announce new product launches, support retail partnerships, and to leverage key moments, such as CES, Prime Day and IHHS, for the brand. The Strategy lotus823 had a two-prong……
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Digital Marketing & Public Relations for Audio-Technica
…gaming, tech, and other targeted media spaces. Generate awareness of Audio-Technica through key editorial placements. Expand Audio-Technica’s reach into the larger DTC market. lotus823 also executed an organic and paid……
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B2B Public Relations for Peerless-AV
…sectors since 2013. The lotus823 team developed a refreshed strategy to exceed the brand’s media footprint from the previous year and further expand its awareness across new audiences. The brand……
Event Planning & Marketing for Televisa Univision
…The main goal of TelevisaUnivision’s retail event was to generate new in-store leads in a key market (NYC), resonate with local Hispanic Latino communities, and to capture customer data. Services……
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lotus823 Offers Excellent Opportunity for Social Media Strategist!
…next-gen agency? lotus823 is a rapidly growing public relations and search engine marketing company offering a wide range of services to increase brand visibility utilizing mainstream media, social media, search……
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My Work-Life Balancing Act
Last month, I explored the difference between a college classroom and professional office. Over the past few months I have been adjusting nicely to the differences between classroom assignments and……
Don’t Let Your Integrated Marketing Job Kill You!
…trend in most open-minded workplaces. If all else fails, see your doctor and have a note outlining the health benefits. Stand whenever you can. When not sitting at your desk,……
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Take a Ride on Google's Local Search Carousel
…think about the new Google Local Carousel? Share your thoughts here in a comment, on our Facebook page or Tweet at me directly! _________________________ Sources: Official announcement: https://plus.google.com/+google/posts/KpsbyvHUotN Other resources:……
SEO Goes Social
…strictly in PR, SEO, Social Media, and so on. Like anything that experiences rapid change and evolution, (See my previous post on the ever-changing landscape of digital marketing), roles have……
How to Build Your Relationships Through the Right Channels
…your audience’s preferred communication method and using it regularly helps build the relationship. For example, many customers go to social media to discuss their experiences with a particular company. If……
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