2024 Trend Report: Health & Wellness Insights
…loss. This transforms hearing aids into multifunctional medical devices, drawing more customer attention to the field. Studies show that nearly 10% of North American adults suffer from hearing loss or……
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
…whether a brand truly aligns with their values and audience before signing on. And that thoughtfulness shows. Audiences may not know the details of a contract, but they can sense……
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Why Selling to Major Retailers Could Transform Your Business
…tap into their networks and access a wide range of customers efficiently. By doing so, you save time and resources that would otherwise go toward building your own distribution channels……
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Integrated Marketing for Ecovacs
…to help announce new product launches, support retail partnerships, and to leverage key moments, such as CES, Prime Day and IHHS, for the brand. The Strategy lotus823 had a two-prong……
Digital Marketing & Public Relations for Audio-Technica
…gaming, tech, and other targeted media spaces. Generate awareness of Audio-Technica through key editorial placements. Expand Audio-Technica’s reach into the larger DTC market. lotus823 also executed an organic and paid……
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B2B Public Relations for Peerless-AV
…sectors since 2013. The lotus823 team developed a refreshed strategy to exceed the brand’s media footprint from the previous year and further expand its awareness across new audiences. The brand……
Event Planning & Marketing for Televisa Univision
…The main goal of TelevisaUnivision’s retail event was to generate new in-store leads in a key market (NYC), resonate with local Hispanic Latino communities, and to capture customer data. Services……
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lotus823 Offers Excellent Opportunity for Social Media Strategist!
…next-gen agency? lotus823 is a rapidly growing public relations and search engine marketing company offering a wide range of services to increase brand visibility utilizing mainstream media, social media, search……
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My Work-Life Balancing Act
Last month, I explored the difference between a college classroom and professional office. Over the past few months I have been adjusting nicely to the differences between classroom assignments and……
Don’t Let Your Integrated Marketing Job Kill You!
…trend in most open-minded workplaces. If all else fails, see your doctor and have a note outlining the health benefits. Stand whenever you can. When not sitting at your desk,……
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