…stuffy during a discrepancy. If that’s not your brand’s style, why should treating customer service experiences be any different? Below are a few tips for keeping your brand’s voice natural……
Read On from Keeping Consistent: Customer Service on Social Media
…pitching is an integral part of daily life for PR professionals. While the circumstances surrounding each pitch vary, at lotus823, we follow a general set of rules to give us……
Read On from Pitch Perfect: The Do’s and Don’ts of Writing a PR Pitch
With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after……
Read On from Marketing Do’s and Don’ts for Your New Product Launch
…to win over. We have previously discussed the differences between marketing to Gen Z vs. Millennials, so here are some tips to implement in your brand’s marketing strategy to reach……
…their Stranger Things: The Experience campaign, in New York, San Francisco, London, and more. Some actors even made surprise appearances to really build an in-person relationship with their fans. ……
Read On from Experiential Marketing 101: Everything You Need to Know
…your business’s full potential with customers, promotions, and marketing abilities. Customizing your sites to work in conjunction with your target audiences and business goals is a sure way to optimize……
Read On from You’re LinkedIn – Now Tell The World About Your Company!
…Daily’s recognition adds even more fuel to our fire for continued excellence in all our integrated client strategies. Learn more about our SEO services recognized in PR Daily here: http://globenewswire.com/news-release/2012/10/25/500102/10009955/en/lotus823-SEO-Services-Recognized-in-PR-Daily-s-First-Ever-Digital-PR-Social-Media-Awards-2012.html……
…folks at Launch.it believe that all new products and services should be easy to find, discover and share. Thus, they strive to bring you the latest news on innovative brands……
Read On from Not Sure What to Do with Your New Product? Launch.it!
…learned simple practices and tricks that make complete sense now that I am aware of them. These are all great best practices for SEO but there is one last thing……
Read On from An Unexpected Lesson At My PR Internship: Search Engine Optimization
…List Building to CES Marketing: Biggest Misconceptions About PR By: Nicole Cobuzio What comes to mind when you think of a public relations specialist? We’re sure each person would say……
Read On from Integrated Marketing Monthly Roundup – October 2013
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
