With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after……
Read On from Marketing Do’s and Don’ts for Your New Product Launch
…to win over. We have previously discussed the differences between marketing to Gen Z vs. Millennials, so here are some tips to implement in your brand’s marketing strategy to reach……
…their Stranger Things: The Experience campaign, in New York, San Francisco, London, and more. Some actors even made surprise appearances to really build an in-person relationship with their fans. ……
Read On from Experiential Marketing 101: Everything You Need to Know
…your business’s full potential with customers, promotions, and marketing abilities. Customizing your sites to work in conjunction with your target audiences and business goals is a sure way to optimize……
Read On from You’re LinkedIn – Now Tell The World About Your Company!
…Daily’s recognition adds even more fuel to our fire for continued excellence in all our integrated client strategies. Learn more about our SEO services recognized in PR Daily here: http://globenewswire.com/news-release/2012/10/25/500102/10009955/en/lotus823-SEO-Services-Recognized-in-PR-Daily-s-First-Ever-Digital-PR-Social-Media-Awards-2012.html……
…folks at Launch.it believe that all new products and services should be easy to find, discover and share. Thus, they strive to bring you the latest news on innovative brands……
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…learned simple practices and tricks that make complete sense now that I am aware of them. These are all great best practices for SEO but there is one last thing……
Read On from An Unexpected Lesson At My PR Internship: Search Engine Optimization
…List Building to CES Marketing: Biggest Misconceptions About PR By: Nicole Cobuzio What comes to mind when you think of a public relations specialist? We’re sure each person would say……
Read On from Integrated Marketing Monthly Roundup – October 2013
…We recently updated the lotus823 website to highlight our three core services: public relations, search engine optimization and social media. We also added better visuals to our site to properly……
Read On from Make Your Homepage Feel Like Home: User-Friendly and SEO Tips
…to share that our team has been recognized for its outstanding PR and digital marketing services by some of the industry’s top award associations. lotus823 was granted the Public Relations……
Read On from lotus823 Awarded a PRSA Bronze Anvil and other Honorable Mentions
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
