…new offerings are just another example of Instagram’s consistent release of new features to enhance users’ experiences. Twitter Bans Misgendering or ‘Deadnaming’ Transgender People In late November, Twitter announced an……
…top industry shows that we recommend. Consumer Electronics The Consumer Electronics Show (CES): CES, hosted by The Consumer Technology Association, is held yearly in Las Vegas. Last year, there were……
Read On from The Best Trade Shows for CE, Toys, Housewares, & Audio/AV
As 63% of marketers intend to increase their influencer marketing budget in the next year, rising platforms such as TikTok may just be the driving force behind reaching niche audiences.……
Read On from Why Brands Should Leverage TikTok for Influencer Marketing
…held multiple management positions in business operations and human resources, along with founding two other businesses. Allison’s prior entrepreneurial experience and deep roots in human resources, change management, and operations……
…to find, connect with, and pay freelancers. Users can have their profile show up for relevant offers by activating the Showcase services feature on their LinkedIn, ensuring that they’ll be……
Read On from February 2021 Highlights: Important Industry News of the Month
…media sources in order to achieve a positive perception by consumers. This can include conducting outreach with well-established media outlets, journalists, influencers, and more in order to maximize your brand’s……
…across multiple channels and deliver engaging business solutions for clients. The agency’s diverse services are backed by talented digital marketing and public relations specialists. lotus823 is an integrated marketing communications……
Read On from lotus823 Named One of DesignRush’s Top 30 New Jersey Digital Marketing Agencies
…loss. This transforms hearing aids into multifunctional medical devices, drawing more customer attention to the field. Studies show that nearly 10% of North American adults suffer from hearing loss or……
…whether a brand truly aligns with their values and audience before signing on. And that thoughtfulness shows. Audiences may not know the details of a contract, but they can sense……
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
…tap into their networks and access a wide range of customers efficiently. By doing so, you save time and resources that would otherwise go toward building your own distribution channels……
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
