As 63% of marketers intend to increase their influencer marketing budget in the next year, rising platforms such as TikTok may just be the driving force behind reaching niche audiences.……
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…held multiple management positions in business operations and human resources, along with founding two other businesses. Allison’s prior entrepreneurial experience and deep roots in human resources, change management, and operations……
…to find, connect with, and pay freelancers. Users can have their profile show up for relevant offers by activating the Showcase services feature on their LinkedIn, ensuring that they’ll be……
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…media sources in order to achieve a positive perception by consumers. This can include conducting outreach with well-established media outlets, journalists, influencers, and more in order to maximize your brand’s……
…across multiple channels and deliver engaging business solutions for clients. The agency’s diverse services are backed by talented digital marketing and public relations specialists. lotus823 is an integrated marketing communications……
Read On from lotus823 Named One of DesignRush’s Top 30 New Jersey Digital Marketing Agencies
…loss. This transforms hearing aids into multifunctional medical devices, drawing more customer attention to the field. Studies show that nearly 10% of North American adults suffer from hearing loss or……
…whether a brand truly aligns with their values and audience before signing on. And that thoughtfulness shows. Audiences may not know the details of a contract, but they can sense……
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
…tap into their networks and access a wide range of customers efficiently. By doing so, you save time and resources that would otherwise go toward building your own distribution channels……
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…to help announce new product launches, support retail partnerships, and to leverage key moments, such as CES, Prime Day and IHHS, for the brand. The Strategy lotus823 had a two-prong……
…gaming, tech, and other targeted media spaces. Generate awareness of Audio-Technica through key editorial placements. Expand Audio-Technica’s reach into the larger DTC market. lotus823 also executed an organic and paid……
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
