The lotus823 Integrated Marketing Language? Teamwork.

…offer kudos, titled “Horn Toot!” You read right, “horn toot!” Sometimes our social media services garner PR-oriented results even when PR isn’t the client’s primary service (this happens when a…

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Keeping Consistent: Customer Service on Social Media

…stuffy during a discrepancy. If that’s not your brand’s style, why should treating customer service experiences be any different? Below are a few tips for keeping your brand’s voice natural…

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Pitch Perfect: The Do’s and Don’ts of Writing a PR Pitch

…pitching is an integral part of daily life for PR professionals. While the circumstances surrounding each pitch vary, at lotus823, we follow a general set of rules to give us…

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Marketing Do’s and Don’ts for Your New Product Launch

With product launches having so many moving parts, a lack of resources leads to 95% of new developments to fail. If you want your product to be well received after…

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