…is an excellent opportunity for shoppers to score brand-name tech, kitchen appliances, furniture, clothing, toys, beauty products, and more for Black Friday-like prices. New daily deals and short-term flash deals……
Read On from June Highlights: Digital Marketing & Industry News
As the year ends and the festive ambiance fills the air, December introduces a whirlwind of excitement in the realm of digital marketing. Amid the holiday cheer, this month witnessed……
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…offer kudos, titled “Horn Toot!” You read right, “horn toot!” Sometimes our social media services garner PR-oriented results even when PR isn’t the client’s primary service (this happens when a……
Read On from The lotus823 Integrated Marketing Language? Teamwork.
…halls. Stay tuned as we gear up for the biggest show of the year: CES 2014! Is your company going to be at CES? Take us with you! Share this:……
Why working at lotus823 is better than working at any other public relations agency. We’ve just wrapped up CES week. And, if you work in public relations for consumer electronics……
…We’re all so proud of you, Beth! September has come to an end, which means January is another month closer. Why are we looking to January, you ask? CES 2016……
…website, increasing traffic by 121% and new users by 112%. We were named a Platinum winner for the success we achieved. 2019 Inc. Best Workplaces Our team was thrilled to……
…organization and volunteer our PR services, so I decided to pitch local news stations about an upcoming event we were having. Heeding my professor’s advice, I drew up a pitch……
Read On from 5 Tips from a PR Professional on How to Pitch a TV Producer
…stuffy during a discrepancy. If that’s not your brand’s style, why should treating customer service experiences be any different? Below are a few tips for keeping your brand’s voice natural……
Read On from Keeping Consistent: Customer Service on Social Media
…pitching is an integral part of daily life for PR professionals. While the circumstances surrounding each pitch vary, at lotus823, we follow a general set of rules to give us……
Read On from Pitch Perfect: The Do’s and Don’ts of Writing a PR Pitch
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
