…services. Today’s marketing landscape is constantly evolving and changing, making it difficult to keep up with the latest trends, news, and tactics. Working at a content marketing agency that services……
Read On from Staying On Top of Industry Trends Through Niche Marketing Blogs
…customers who are actively researching products/services your brand offers (i.e. Samsung targeting users searching for new televisions) Similar audiences: Target audiences with similar interests to the products/services your brand offers……
…share their contact information. What are the Differences Between a Homepage and a Landing Page? There are two main differences between these digital assets: One Link: While your webpage may……
…Association (CTA) has announced its decision that CES 2021 will cancel all in-person aspects of the show and instead switch to an all-digital experience. Among the planned experience, CES 2021……
…brand, makes them more likely to recall it and support it. Don’t overdo it: stick to 3-5 color choices and 1-2 font choices to make your visual messaging direct and……
Read On from Understanding Visual Branding: Your Guide to Success
…accurate look at the information, goods, and services you have to offer users. via GIPHY Another key issue with SEO today, is keeping up with new devices. With the onset……
…be able to instantly “boost” posts published in partnership with select influencers, right from their own page dashboard. Facebook Announces 17 Types of Posts Brands Can No Longer Boost……
In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group……
…their followers. Here are some of the best practices to build trust with consumers through social platforms. Transparency Being open and honest with consumers is critical in earning their trust….…
Read On from The Best Practices to Build Trust on Social Media
…can help result in higher conversion rates, an increase in traffic and sales, and more. Read on for some guidelines and best practices for creating Amazon A+ Content below. ……
Read On from How to Create Amazon A+ Content: Guidelines and Best Practices
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
