…customers who are actively researching products/services your brand offers (i.e. Samsung targeting users searching for new televisions) Similar audiences: Target audiences with similar interests to the products/services your brand offers……
…share their contact information. What are the Differences Between a Homepage and a Landing Page? There are two main differences between these digital assets: One Link: While your webpage may……
…Association (CTA) has announced its decision that CES 2021 will cancel all in-person aspects of the show and instead switch to an all-digital experience. Among the planned experience, CES 2021……
…brand, makes them more likely to recall it and support it. Don’t overdo it: stick to 3-5 color choices and 1-2 font choices to make your visual messaging direct and……
Read On from Understanding Visual Branding: Your Guide to Success
…accurate look at the information, goods, and services you have to offer users. via GIPHY Another key issue with SEO today, is keeping up with new devices. With the onset……
…be able to instantly “boost” posts published in partnership with select influencers, right from their own page dashboard. Facebook Announces 17 Types of Posts Brands Can No Longer Boost……
In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group……
…their followers. Here are some of the best practices to build trust with consumers through social platforms. Transparency Being open and honest with consumers is critical in earning their trust….…
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…can help result in higher conversion rates, an increase in traffic and sales, and more. Read on for some guidelines and best practices for creating Amazon A+ Content below. ……
Read On from How to Create Amazon A+ Content: Guidelines and Best Practices
…the best SEO practices! Study Your Competitors Just like any other part of marketing, it is important to track what your competitors are up to. Look at their keywords,……
Read On from 5 SEO Best Practices to Boost Organic Traffic in 2023
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
