…Association (CTA) has announced its decision that CES 2021 will cancel all in-person aspects of the show and instead switch to an all-digital experience. Among the planned experience, CES 2021……
…brand, makes them more likely to recall it and support it. Don’t overdo it: stick to 3-5 color choices and 1-2 font choices to make your visual messaging direct and……
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…accurate look at the information, goods, and services you have to offer users. via GIPHY Another key issue with SEO today, is keeping up with new devices. With the onset……
…be able to instantly “boost” posts published in partnership with select influencers, right from their own page dashboard. Facebook Announces 17 Types of Posts Brands Can No Longer Boost……
In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group……
…their followers. Here are some of the best practices to build trust with consumers through social platforms. Transparency Being open and honest with consumers is critical in earning their trust….…
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…can help result in higher conversion rates, an increase in traffic and sales, and more. Read on for some guidelines and best practices for creating Amazon A+ Content below. ……
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…the best SEO practices! Study Your Competitors Just like any other part of marketing, it is important to track what your competitors are up to. Look at their keywords,……
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…Digital Tech Industry Event After months of preparation, CES 2021 finally happened this month! On January 11th, CES 2021 made history as the largest digital tech event with almost 2,000……
…way. Live streaming has also altered the way audiences view major events. In fact, major broadcasting networks are joining forces with outside companies to in the live streaming movement. On……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
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