…the opportunity to entice early shoppers with attractive deals and promotions. Conscious Shopping Choices The desire for sustainable and ethical holiday shopping practices continues to grow. In 2022, 68%……
Read On from Holiday Shopping Trends in Q4: Insights and Analysis
Social media. It’s the worldwide neighborhood. We have been given this huge opportunity to connect with people all over the world. Are you taking advantage of it? We’d be surprised……
RCA selects integrated marketing company, lotus823, to provide social media marketing for the brand’s Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google+ accounts lotus823, an integrated marketing agency with offices in……
…Peerless Industries, Inc. company and leading designer, manufacturer and distributor of Made-in-the-USA audio-visual solutions. Through this new partnership, lotus823 will provide public relations and digital marketing services to Peerless-AV. lotus823……
Read On from PR and Digital Marketing Agency lotus823 Announces Addition of New Client, Peerless-AV
…but with every adventure comes a whirlwind of emotions. Here are the 9 struggles every marketing pro faces as we tackle each day, kicking butt in the agency world! 1….…
Read On from Agency Life: 9 Struggles Every Marketing Pro Experiences
…Beth joined lotus823 in 2013 as a Senior Account Executive. She has managed accounts in various industries, including consumer electronics, B2B services, AV solutions, entertainment, and accessories. Beth has written……
Read On from lotus823 Announces Beth Gard’s New Role as Account Supervisor
Through tactical influencer marketing strategies, we have assisted brands in building instant trust and credibility with highly targeted audiences. Check out how we helped Audio-Technica, a globally recognized leader in……
Upon going live, 49 identified influencers promoted the new gaming headsets, through both traditional product reviews and live streaming reviews. Tech audiences were able to watch full length product reviews……
…needed to address a major shift in consumer behavior. Brands were no longer discovered in traditional media only and instead would find value in cross-channel experiences in traditional media and……
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
…marketing. Together, the companies now offer 360-degree solutions for all brands in the home, housewares and DIY spaces. The partnership gives brands and suppliers a comprehensive set of tools to……
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
Read On from Is Earned Media Enough Anymore? The Shift to Amplified PR
Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
