…asking today is: Is earned media alone still enough? Or are amplified PR efforts essential pieces to breaking through crowded markets to maximize coverage and impact. What is Earned……
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…on integrated marketing strategies; it is the agency’s foundation. With these roots as an integrated marketing agency, lotus823 has had great success in expanding client services with relevant offerings that……
Read On from lotus823 Named Best Small Agency in Ragan and PR Daily’s 2017 Ace Awards
…updates in the industry roundup below! Social Media Facebook Launches New Shopping Audiences With new features, ad formats, and audiences for retail, Facebook is rolling out several new features for……
…its Voice-Based ‘Spaces’ Social Networking Feature into Beta Testing Twitter announced it will begin private beta testing audio-only chat rooms this month, called “Spaces”. The product is currently limited to……
…It’s about value choices. It was about moral compass, life choices. True deep life choices. Along that path, were there moments of doubt, were there moments of failure, moments of……
…results this unique holiday season. Industry News Custom Audiences Now Available for Google Ads Campaigns Marketers can now set up new custom audiences in Google Ads for Display, Discovery, Gmail……
…release, or if it will be released at all. Twitter Rolls Out Podcasts in the Spaces Tab Last week, Twitter brought podcasts to their Spaces tab, which will be……
Read On from August Highlights: Digital Marketing & Industry News
…volunteer board member for family reach foundation, overall loves to give back. She provides pro bono PR services to at least one nonprofit each year. And most recently, the Kidney……
…client list. lotus823 will support Felt Audio with a blend of strategic public relations, search engine marketing, and social media services. Founded in 2011 on the philosophy that great audio……
Read On from New Jersey Content Marketing Agency Welcomes Felt Audio
…the commonality that I found is that I am a natural-born curator. I am a curator of people, of experiences of music, of data, of information, of news, I’m naturally……
Read On from You Only Get One Shot, Do Not Miss Your Chance to Blow
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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Is Earned Media Enough Anymore? The Shift to Amplified PR
April 27, 2026
For decades, earned media has been considered the gold standard of public relations. A feature in a respected publication or a product mention from a trusted journalist carries credibility that paid advertising simply can’t replicate. But while earned media remains one of the most trusted forms of brand exposure, the media landscape has changed...
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Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
April 20, 2026
Let’s start with a hard truth: Most one-off influencer marketing campaigns don’t deliver the ROI brands expect. They may generate impressions and short-term reach, and they may even look good on a report. But when it comes to building brand trust, driving meaningful engagement, and influencing purchasing decisions, campaign bursts often fall short. That’s...
Read On from Why Long-Term Creator Partnerships Outperform Campaign Bursts In Influencer Marketing
