Through tactical influencer marketing strategies, we have assisted brands in building instant trust and credibility with highly targeted audiences. Check out how we helped Audio-Technica, a globally recognized leader in……
Upon going live, 49 identified influencers promoted the new gaming headsets, through both traditional product reviews and live streaming reviews. Tech audiences were able to watch full length product reviews……
…needed to address a major shift in consumer behavior. Brands were no longer discovered in traditional media only and instead would find value in cross-channel experiences in traditional media and……
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
…marketing. Together, the companies now offer 360-degree solutions for all brands in the home, housewares and DIY spaces. The partnership gives brands and suppliers a comprehensive set of tools to……
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
…on integrated marketing strategies; it is the agency’s foundation. With these roots as an integrated marketing agency, lotus823 has had great success in expanding client services with relevant offerings that……
Read On from lotus823 Named Best Small Agency in Ragan and PR Daily’s 2017 Ace Awards
…updates in the industry roundup below! Social Media Facebook Launches New Shopping Audiences With new features, ad formats, and audiences for retail, Facebook is rolling out several new features for……
…its Voice-Based ‘Spaces’ Social Networking Feature into Beta Testing Twitter announced it will begin private beta testing audio-only chat rooms this month, called “Spaces”. The product is currently limited to……
…It’s about value choices. It was about moral compass, life choices. True deep life choices. Along that path, were there moments of doubt, were there moments of failure, moments of……
…results this unique holiday season. Industry News Custom Audiences Now Available for Google Ads Campaigns Marketers can now set up new custom audiences in Google Ads for Display, Discovery, Gmail……
…release, or if it will be released at all. Twitter Rolls Out Podcasts in the Spaces Tab Last week, Twitter brought podcasts to their Spaces tab, which will be……
Read On from August Highlights: Digital Marketing & Industry News
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
