…needed to address a major shift in consumer behavior. Brands were no longer discovered in traditional media only and instead would find value in cross-channel experiences in traditional media and……
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
…marketing. Together, the companies now offer 360-degree solutions for all brands in the home, housewares and DIY spaces. The partnership gives brands and suppliers a comprehensive set of tools to……
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
…asking today is: Is earned media alone still enough? Or are amplified PR efforts essential pieces to breaking through crowded markets to maximize coverage and impact. What is Earned……
Read On from Is Earned Media Enough Anymore? The Shift to Amplified PR
…on integrated marketing strategies; it is the agency’s foundation. With these roots as an integrated marketing agency, lotus823 has had great success in expanding client services with relevant offerings that……
Read On from lotus823 Named Best Small Agency in Ragan and PR Daily’s 2017 Ace Awards
…updates in the industry roundup below! Social Media Facebook Launches New Shopping Audiences With new features, ad formats, and audiences for retail, Facebook is rolling out several new features for……
…its Voice-Based ‘Spaces’ Social Networking Feature into Beta Testing Twitter announced it will begin private beta testing audio-only chat rooms this month, called “Spaces”. The product is currently limited to……
…It’s about value choices. It was about moral compass, life choices. True deep life choices. Along that path, were there moments of doubt, were there moments of failure, moments of……
…results this unique holiday season. Industry News Custom Audiences Now Available for Google Ads Campaigns Marketers can now set up new custom audiences in Google Ads for Display, Discovery, Gmail……
…release, or if it will be released at all. Twitter Rolls Out Podcasts in the Spaces Tab Last week, Twitter brought podcasts to their Spaces tab, which will be……
Read On from August Highlights: Digital Marketing & Industry News
…volunteer board member for family reach foundation, overall loves to give back. She provides pro bono PR services to at least one nonprofit each year. And most recently, the Kidney……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
