…attendees had a lot of CES planning, scheduling and marketing to do in preparation for CES 2013. Check out Jessie Barrett’s tips for first time attendees at CES 2014 and……
Read On from Integrated Marketing Monthly Roundup – February 2013
This month, lotus823 was honored to have been recognized as one of Inc. magazine’s Best Workplaces for 2019. Although there were over 2,000 company submissions, it was no surprise for……
Read On from lotus823 Named One of Inc. Magazine’s Best Workplaces of 2019
…a challenge. To add to our email marketing blog series, read on for some best practices for you to follow when creating your email sign-up forms. Find the Best……
Read On from 5 Best Practices for Creating Email Sign-up Forms
…interactive online experiences Experiential marketing is all about getting people involved in a fun and creative way, so why not try casting a wider net with online experiences. How about……
Read On from 5 Tips for Experiential Marketing in the Digital Age
… Micro vs. Macro Influencers: What’s the Difference? Definitions vary across platforms and reports, but micro influencers are typically creators with smaller, more niche audiences, often between 10,000 and 100,000……
Read On from Micro vs Macro Influencers: Who Drives Better Results
…custom audiences, and lookalike audiences would be challenging to form, as their accuracy may not be as effective as it once was. Facebook Another factor is if Facebook did face……
Read On from Possible Facebook Privacy Regulations for Businesses & How to Navigate
…in residential cooking appliances based in Madison, WI, focuses on cooking appliances with products including ranges, cooktops, wall ovens, warming drawers and ventilation equipment. As a company acquired by Sub-Zero……
…to have a social media presence. This could really set back success in your particular field. Stay ahead with our guide (that you can download!) for LinkedIn best practices: https://www.lotus823.com/linkedin-and-social-media-best-practices-guide/……
Read On from Integrated Marketing Monthly Roundup – August 2013
…users across different Western countries. YouTube Looks to Highlight Places Mentioned in Videos, Adds ‘Collections’ to Help Sort Subscriptions Places Mentioned is YouTube’s new effort to aid users in……
Read On from December Highlights: Digital Marketing & Industry News
…services. Today’s marketing landscape is constantly evolving and changing, making it difficult to keep up with the latest trends, news, and tactics. Working at a content marketing agency that services……
Read On from Staying On Top of Industry Trends Through Niche Marketing Blogs
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
