This month, lotus823 was honored to have been recognized as one of Inc. magazine’s Best Workplaces for 2019. Although there were over 2,000 company submissions, it was no surprise for……
Read On from lotus823 Named One of Inc. Magazine’s Best Workplaces of 2019
…a challenge. To add to our email marketing blog series, read on for some best practices for you to follow when creating your email sign-up forms. Find the Best……
Read On from 5 Best Practices for Creating Email Sign-up Forms
…interactive online experiences Experiential marketing is all about getting people involved in a fun and creative way, so why not try casting a wider net with online experiences. How about……
Read On from 5 Tips for Experiential Marketing in the Digital Age
… Micro vs. Macro Influencers: What’s the Difference? Definitions vary across platforms and reports, but micro influencers are typically creators with smaller, more niche audiences, often between 10,000 and 100,000……
Read On from Micro vs Macro Influencers: Who Drives Better Results
…custom audiences, and lookalike audiences would be challenging to form, as their accuracy may not be as effective as it once was. Facebook Another factor is if Facebook did face……
Read On from Possible Facebook Privacy Regulations for Businesses & How to Navigate
…in residential cooking appliances based in Madison, WI, focuses on cooking appliances with products including ranges, cooktops, wall ovens, warming drawers and ventilation equipment. As a company acquired by Sub-Zero……
…to have a social media presence. This could really set back success in your particular field. Stay ahead with our guide (that you can download!) for LinkedIn best practices: https://www.lotus823.com/linkedin-and-social-media-best-practices-guide/……
Read On from Integrated Marketing Monthly Roundup – August 2013
…users across different Western countries. YouTube Looks to Highlight Places Mentioned in Videos, Adds ‘Collections’ to Help Sort Subscriptions Places Mentioned is YouTube’s new effort to aid users in……
Read On from December Highlights: Digital Marketing & Industry News
…services. Today’s marketing landscape is constantly evolving and changing, making it difficult to keep up with the latest trends, news, and tactics. Working at a content marketing agency that services……
Read On from Staying On Top of Industry Trends Through Niche Marketing Blogs
…customers who are actively researching products/services your brand offers (i.e. Samsung targeting users searching for new televisions) Similar audiences: Target audiences with similar interests to the products/services your brand offers……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
Read On from Micro vs Macro Influencers: Who Drives Better Results
2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
Read On from Building Community Over Followers: The New Social KPI
