Digital Marketing News, Articles, Tips, and Info

Factors to Consider When Planning a Google Ads Strategy

by lotus823 Staff

February 15, 2022

Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and...

Integrated Marketing Monthly Roundup

January Highlights: Digital Marketing & Industry News

by lotus823 Staff

February 2, 2022

Starting off 2022 strong, January brought forth plenty of new ideas and innovations to social media and digital marketing platforms. With new updates to be aware of plus current affairs...

Conference

The Inspired Home Show 2022: Deadlines Exhibitors Need to Know

by lotus823 Staff

January 31, 2022

The Inspired Home Show 2022, formerly known as the International Home and Housewares Show (IH+HS), is quickly approaching! The trade show, hosted by The International Housewares Association (IHA), features thousands...

Blogs

How Custom Market Research Can Benefit Your Business

by lotus823 Staff

January 18, 2022

Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market...

Branding

CES 2022: A Review of the First Hybrid Show

by lotus823 Staff

January 11, 2022

The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling...

With so many updates in social media and digital marketing to be aware of, we recapped some of the biggest moments from December 2021 in our industry roundup!

Instagram

December Highlights: Digital Marketing & Industry News

by lotus823 Staff

January 5, 2022

December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs,...

Uncategorized

What is Google AdWords and How It Works

by lotus823 Staff

December 28, 2021

Advertisements are crucial in marketing for generating awareness and targeting consumers, all helping to drive more sales. Projections estimate that by 2024, revenue in digital advertising will top 460 billion....

Uncategorized

Best of 2021 Marketing Tactics: Tapping Into Successful Campaigns

by lotus823 Staff

December 20, 2021

As 2021 reaches its end, we can finally look back on the year and see what marketing tactics went well for brands. There are so many components to marketing that...

Marketing

Planning for 2022: Content Calendar Best Practices

by lotus823 Staff

December 13, 2021

As 2021 wraps up, now is the perfect time to start planning out your content ideas for the new year. This is where having a proper content calendar comes in...

Integrated Marketing

November Highlights: Digital Marketing & Industry News

by lotus823 Staff

December 3, 2021

Throughout the month of November, Instagram launched new Story features to improve overall engagement, Pinterest introduced a new marketing hub just in time for the holidays, and Google made updates...

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Factors to Consider When Planning a Google Ads Strategy

What is Google AdWords and How It Works

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