by lotus823 | Aug 26, 2021 | Blogs, Digital Marketing, Facebook, Google Advertising, Influencer Marketing, Instagram, Integrated Marketing, Integrated Marketing Monthly Roundup, LinkedIn, Marketing, Social Media, Social Media Marketing, TikTok
Throughout the month of August, Facebook outlined new privacy limitations for advertisements, TikTok began testing a stories feature, and Google introduced new advertising precautions. Learn more about the latest digital marketing and industry news in our monthly...
by lotus823 | Aug 19, 2021 | Blogs, CES
Is your brand planning on exhibiting at CES 2022? Last year’s fully virtual event presented a unique challenge for brands who planned to exhibit at the show. Brands had to get creative with their exhibitions, like planning a live or pre-recorded demonstration...
by lotus823 | Aug 16, 2021 | Advertising, Best Practices, Blogs, Branding, Business Development, CES, Digital Marketing, Integrated Marketing, Marketing, Public Relations, Search Engine Optimization, Small Business, Social Media Marketing, Startups, Technology, Trade Shows
Trade shows, virtual or in-person, allow for brands, industry professionals, and media to connect and debut their latest technology advancements. Last year, COVID-19 forced many trade shows, like the Consumer Electronics Show (CES), to host a completely virtual event...
by lotus823 | Aug 5, 2021 | Branding, CES, Digital Marketing, Integrated Marketing, Marketing, Public Relations, Social Media, Trade Shows
The Consumer Electronics Show (CES) is back! After being forced to hold a fully virtual event last year due to COVID-19, the biggest tech event of the year is hosting both in-person and virtual exhibits in Las Vegas this January. As one of the biggest trade shows, CES...
by lotus823 | Jul 30, 2021 | Advertising, Blogs, Digital Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Small Business, Social Media, Social Media Marketing, Technology
Throughout July, Instagram introduced ads on Reels and Pinterest became certified by Trustworthy Accountability Group (TAG). Social media apps weren’t the only platforms to introduce new updates this month, though. Microsoft recently launched multimedia ads, while...
by lotus823 | Jul 23, 2021 | Blogs, Consumer Behavior, COVID-19
Since the start of the COVID-19 pandemic, brands and businesses have seen a dramatic shift in consumer behavior. Between stay-at-home orders and social distancing guidelines, consumers have completely adapted to a new lifestyle, including changes to their purchasing...
by lotus823 | Jul 15, 2021 | Blogs, Branding, Digital Marketing, Facebook, Instagram, Integrated Marketing, Social Media, Social Media Marketing
Does your brand take the time to interact with its followers on social media? An effective social media marketing campaign is inclusive of both creative social media posts and ongoing interaction with your followers or otherwise known as community management. It’s...
by lotus823 | Jul 9, 2021 | Content Marketing, Digital Marketing, Social Media, Website Design
When looking for a new product or service, consumers typically turn to a trusted search engine like Google or Bing. In fact, in just one day, it is estimated that Google receives over 5.6 billion searches. With an immense amount of competition, it’s vital for brands...
by lotus823 | Jul 1, 2021 | Amazon Marketing, Digital Marketing, Marketing, Public Relations, Technology
Throughout June, Instagram began testing desktop publishing, LinkedIn introduced “Boosted” posts, and Pinterest expanded its product display options. Social media apps weren’t the only platforms with updates in June, though. Google launched a new asset management hub...
by lotus823 | Jun 24, 2021 | Advertising, Amazon Marketing, Amazon Prime Day, Blogs, Branding, Marketing, Public Relations
Amazon Prime Day originally started as a celebration of the e-commerce site’s 20th anniversary in 2015. In the last six years, the day has blossomed into a massive annual two-day online sale anticipated by consumers and business owners worldwide. With Prime Day 2021...
