by lotus823 | Jan 11, 2022 | Branding, CES, Conference, COVID-19, Digital Marketing, Integrated Marketing, lotus823 Clients, Marketing, Public Relations, Small Business, Social Media, Startups, Technology, Trade Shows, Uncategorized
The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling appearances and CES ending a day early, the show was a definite success with...
by lotus823 | Jan 5, 2022 | Advertising, Blogs, Digital Marketing, Facebook, Instagram, Integrated Marketing, Integrated Marketing Monthly Roundup, Marketing, Public Relations, Small Business, Social Media, Social Media Marketing, Technology, TikTok, Uncategorized
December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs, these updates may help play a role in making decisions that affect your brand’s...
by lotus823 | Dec 28, 2021 | Advertising, Digital Marketing, Google Advertising, Google AdWords, Integrated Marketing, Marketing, Uncategorized
Advertisements are crucial in marketing for generating awareness and targeting consumers, all helping to drive more sales. Projections estimate that by 2024, revenue in digital advertising will top 460 billion. In a society that is dominated by advertisements daily,...
by lotus823 | Dec 20, 2021 | Blogs, Branding, Consumer Behavior, Digital Marketing, Facebook, Influencer Marketing, Instagram, Integrated Marketing, Marketing, Public Relations, Social Media, Social Media Marketing, TikTok, Uncategorized
As 2021 reaches its end, we can finally look back on the year and see what marketing tactics went well for brands. There are so many components to marketing that are important to cover, but you should make sure your brand, at minimum, is executing the below strategies...
by lotus823 | Dec 13, 2021 | Blogs, Branding, Digital Marketing, Holiday, Integrated Marketing, Marketing, Public Relations, Social Media, Social Media Marketing
As 2021 wraps up, now is the perfect time to start planning out your content ideas for the new year. This is where having a proper content calendar comes in handy–essentially it is a tool used to plan, monitor, and streamline all content activity related to your...
by lotus823 | Dec 3, 2021 | Advertising, Blogs, Digital Marketing, Experiential Marketing, Influencer Marketing, Integrated Marketing, Integrated Marketing Monthly Roundup, LinkedIn, Marketing, Pinterest, Public Relations, Search Engine Marketing, Search Engine Optimization, Social Media, Social Media Marketing, Technology
Throughout the month of November, Instagram launched new Story features to improve overall engagement, Pinterest introduced a new marketing hub just in time for the holidays, and Google made updates to their AdSense policy. Learn more about November’s social media and...
by lotus823 | Nov 29, 2021 | lotus823 News
lotus823 Receives Platinum 2021 MarCom Award for Strategic Public Relations and Communications Red Bank, N.J. – November 29, 2021 – lotus823 is proud to announce it has recently won a MarCom Platinum award for Strategic Communications in the Public Relations...
by lotus823 | Nov 19, 2021 | Advertising, Blogs, Branding, Digital Marketing, E-mail Marketing, Instagram, Integrated Marketing, Marketing, Public Relations, Social Media, Social Media Marketing, Technology, TikTok
Animal lovers through and through, our team loves assisting pet brands with building their visibility, credibility, and reputation. To drive brand awareness for our clients’ pet products, we target the best media opportunities and partnerships with well-known industry...
by lotus823 | Nov 12, 2021 | Best Practices, Blogs, Branding, Custom Research, Digital Marketing, E-mail Marketing, Influencer Marketing, Integrated Marketing, Social Media, Social Media Marketing
In a fast-paced digital world, brand recognition and originality are not as simple as it once was. To stand out in the crowded marketplace, brands must focus on a combination of digital marketing and public relations efforts. An integrated marketing campaign is the...
by lotus823 | Nov 5, 2021 | Advertising, Blogs, Branding, CES, Conference, COVID-19, Digital Marketing, Integrated Marketing, Marketing, Social Media Marketing, Technology, Trade Shows
The race to CES 2022 is well underway! In less than two months, exhibitors, media, and industry professionals from across the world will be gathering in Las Vegas to debut the latest innovations in consumer technology. Before show day arrives, we shared some of the...
