by lotus823 | Jun 17, 2021 | Blogs, Branding, Public Relations, Small Business
Building relationships with top-tier consumers and trade editors allows your brand to make an organic, long-lasting impression. In fact, 92% of consumers trust earned media over promotional advertisements. This week, we provided insight on how an effective public...
by lotus823 | Jun 10, 2021 | Amazon Marketing, Amazon Prime Day, Best Practices, Blogs, Digital Marketing, Holiday, Small Business
Amazon’s annual savings event is quickly approaching! This year, the site is back with its summer-focused sale after COVID-19 forced last year’s event to be pushed into early fall. The annual savings event is scheduled for June 21st through June 22nd. This week, we...
by lotus823 | Jun 3, 2021 | Blogs, Branding, Business Development, Digital Marketing, Entrepreneur, Holiday, Integrated Marketing, Local Business
June marks the start of “Do It Yourself” entrepreneurs month and as an agency founded by two entrepreneurs, we know exactly what it takes to successfully start and manage your own business. To kick off the start of the month, check out our top tips for any...
by lotus823 | May 20, 2021 | Advertising, Best Practices, Blogs, Digital Marketing, Facebook, Facebook Advertising, Integrated Marketing, Marketing, Mobile, Public Relations, Social Media, Social Media Marketing
With over 2.7 billion users, Facebook is the largest social media platform in the world, so incorporating a Facebook ad plan into your marketing strategy is a no-brainer. This week, we’ve rounded up some best practices for advertising on the platform to help you get...
by lotus823 | May 13, 2021 | Advertising, Best Practices, Graphic Design, Marketing, Mobile, Website Design
Creating a user-friendly website is not an easy task. In certain cases, your site might be your user’s first experience with your brand. It’s crucial to create an impressive impression as the average time a user spends on a website is only 15 seconds. We created some...
by lotus823 | May 6, 2021 | Blogs, Company Culture, Digital Marketing, Holiday, Marketing, Mental Health, Mental Health Awareness, Mental Health May, Small Business
The month of May is observed as Mental Health Awareness month across America. In aims of removing the stigma around mental health, organizations across the nation dedicate their time to bring awareness and resources to those in need. This month and all year long, we...
by lotus823 | Apr 28, 2021 | Amazon Marketing, Blogs
It’s no secret that Amazon is the leading platform for online shopping with over 300 million active users worldwide. Shoppers turn to the platform for their shopping needs because it’s quick and convenient and in the last year alone, Amazon saw a significant...
by lotus823 | Apr 21, 2021 | Advertising, Blogs, brand spotlight, Company Culture, Digital Marketing, Integrated Marketing, sustainability
With concerns for the environment at a high, consumers are beginning to shift their personal values and are actively choosing brands and products that align with their sustainable mindset. As sustainability becomes widespread, it is important for brands to understand...
by lotus823 | Apr 15, 2021 | Advertising, Blogs
One of the most essential parts of a brand’s success is customer loyalty. Creating and building trust with your customers takes time, and once established businesses should do all they can to uphold that relationship. This week, we celebrate Get To Know Your...
by lotus823 | Apr 1, 2021 | Advertising, Blogs, Digital Marketing, Marketing, Public Relations
For centuries, April 1st has been a day of pranks and practical jokes between family, friends, and co-workers. April Fools’ Day celebrations have evolved over the years with social media, marketing, advertising, and public relations. Many well-known brands now spend...
