by lotus823 | Mar 30, 2023 | Consumer Behavior, Digital Marketing, Google Advertising, Instagram, Social Media, Social Media Marketing, TikTok
We made it through the first quarter of 2023 and the trend this month seems to be adding venerability and transparency to users. But it seems like each social platform has a different way of addressing this fad. Read on to learn about the ins and outs of the latest...
by lotus823 | Mar 16, 2023 | Best Practices, Digital Marketing, Social Media, Social Media Marketing, TikTok
TikTok has quickly grown into one of the most popular social media platforms for different generations alike, making it the perfect space to reach a large market of customers. With over 1 billion active users worldwide, the platform offers a unique opportunity of...
by lotus823 | Feb 2, 2023 | Advertising, Digital Marketing, Facebook, Instagram, Social Media, TikTok
The first month of 2023 has come to an end, setting the tone for the rest of the year! Meta has made a splash as they continue to slowly add metaverse elements into our daily lives while YouTube begins their Shorts monetization process, and TikTok forecasts 2023...
by lotus823 | Dec 22, 2022 | Content Marketing, Instagram, Marketing, Public Relations, Social Media, Social Media Marketing, TikTok
It is December, which makes this our last digital marketing and industry highlights blog post for 2022! You’ve probably noticed your favorite platforms sharing your 2022 moments with you, like Spotify wrapped, Snapchat’s look back, and TikTok sharing their top...
by lotus823 | Dec 1, 2022 | Advertising, Consumer Behavior, Content Marketing, Digital Marketing, Social Media, TikTok
The hustle and bustle of the holiday season has arrived, and social media platforms are doing everything they can to help you navigate! This past month, apps have made updates that seem simple, but make a huge difference in our everyday lives. Continue reading for a...
by lotus823 | Sep 16, 2022 | Best Practices, Consumer Behavior, Digital Marketing, Social Media, Social Media Marketing, TikTok
Gen Z, those born between 1996 and 2015, now make up about 40% of the consumer market with approximately $360 billion in disposable income, according to Bloomberg. With this information in mind, it’s no surprise that Gen Z is a major audience for businesses to reach....
