by lotus823 | Aug 16, 2013 | Branding, Integrated Marketing, Marketing, Social Media
As an integrated marketing agency it is our job to keep content new and interesting. Sometimes connecting with your audience could be difficult considering the array of social media platforms available today (check out my last post on the many platforms to use for...
by lotus823 | Aug 13, 2013 | Integrated Marketing, Marketing, Public Relations, Search Engine Marketing, Social Media, Technology
Information is shared so fast it can often be overwhelming. As a content writer I get into a frenzy at times, generating content as fast as I can because ideas have a shelf-life, and I feel the need to explore them before I lose them. I love the pace and the proximity...
by lotus823 | Aug 6, 2013 | Integrated Marketing, Marketing, Social Media
Modern integrated marketing solutions are heavily reliant on social media. To ignore social media is to reject the future, and if your company doesn’t evolve, it dies. The problem is with so many runners in the race it can be difficult to stand out. Luckily, in...
by lotus823 | Jul 26, 2013 | Integrated Marketing, Marketing, Social Media
Integrated marketing, social media marketing specifically, is an ocean, and no site is an island. At our integrated marketing agency, we understand that when you drop a piece of data into the water, its ripples emanate outwards, far beyond the plane of your site and...
by lotus823 | Jul 15, 2013 | Integrated Marketing, Public Relations, Search Engine Marketing, Search Engine Optimization, Social Media
The times, they are a changin’. There was once a time when, in its infancy, Internet marketing was segmented and ‘departmentalized’. At any given time, teams of people were working strictly in PR, SEO, Social Media, and so on. Like anything that experiences rapid...
by lotus823 | Jul 11, 2013 | Integrated Marketing, Marketing, Social Media, Technology
“The history of communication is mankind’s search for ways to improve upon shouting.” (via http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/) The smoke signal is one of the world’s oldest forms of communication and yet, in March of 2013, it...
