by lotus823 | May 3, 2016 | Content Marketing, Digital Marketing, Facebook, Facebook Advertising, Hispanic Marketing, Instagram, Integrated Marketing Monthly Roundup, lotus latino, Social Media
From Snapchat’s new Face Swap to Gmail’s awkward April Fools fail, I think it’s safe to say our heads are spinning from all the digital marketing news we saw in April! Why don’t we start off by discussing lotus823’s news? lotus823 Wins Bulldog Reporter’s Bulldog...
by lotus823 | Apr 26, 2016 | Content Marketing, Digital Marketing, Marketing, Social Media
WHAT: “Radio by the people.” WHAT Makes It Different: Unlike most social communities, Anchor FM is ALL about audio. It allows users to record and share up to two minutes of audio with anyone who follows their stream. It does not, however, allow photos or videos. It’s...
by lotus823 | Apr 5, 2016 | Content Marketing, Digital Marketing, Facebook, Instagram, Integrated Marketing, Social Media, Twitter
Spring has sprung here at lotus823! As March fades away and April begins, we are excited about Q2 and some of the changes we’ve seen in the digital marketing space this month. Let’s take a look back at some of the topics we thought were relevant in March: What is...
by lotus823 | Mar 25, 2016 | Content Marketing, Facebook Advertising, Social Media
In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to envy this chance circumstance and want to use it to their brand’s advantage. There...
by lotus823 | Mar 8, 2016 | Best Practices, Content Marketing, Public Relations, Social Media, Twitter
Newsjacking is still a fairly new marketing tactic in the world of public relations and social media, and marketers are using it to their advantage on a daily basis. But what exactly IS newsjacking? To put it simply, newsjacking is the act of leveraging trending...
by lotus823 | Feb 22, 2016 | Digital Marketing, Facebook Advertising, Public Relations, Social Media
From the hype of SuperBowl 50 to Instagram adding support for multiple accounts, it’s been a great month! Now let’s recap some of our most exciting happenings from February: Nancy Kohlreiter Appointed Chief Operating Officer of lotus823 Big news! lotus823...
