by lotus823 | Jul 21, 2017 | Digital Marketing, Search Engine Marketing, Search Engine Optimization, Social Media
Summer is the season for beach trips, vacations, picnics, barbecues, and outdoor activities galore. From Memorial Day to Labor Day, everyone is looking for any opportunity to kick back and relax. Brands looking to capitalize on summer sales may find it difficult to...
by lotus823 | Jun 15, 2017 | Social Media
In recent years, social media has impacted the way in which users communicate with their friends, family, colleagues, as well as how they communicate with people they have never met offline. Whether comprised of friends or followers, social networking sites (SNS) have...
by lotus823 | Mar 21, 2017 | Social Media
“A picture is worth a thousand words.” We’ve all heard this iconic idiom, but it really rings true for those of us that work in social media. When you only have 140 characters to convey a brand’s message, using photos can really help tell the story. Eye-catching and...
by lotus823 | Mar 14, 2017 | Best Practices, Social Media
As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social front, have no fear! We’ve rounded up our top five tips for seamlessly integrating social...
by lotus823 | Mar 8, 2017 | Integrated Marketing, Public Relations, Social Media
Looking to boost awareness for your brand, but not sure where to begin? Do you need a public relations strategy? Do you need to start utilizing social media? Guess what – you need both, and here’s why. First, your brand needs to establish a brand identity and voice....
by lotus823 | Feb 23, 2017 | Social Media
At lotus823, social media isn’t just a job – it’s a lifestyle. Social media has bridged the gap between the A-list folks and the every day people (us). It has made the average person into a celebrity. Pretty cool if you think about it! From Facebook to Snapchat to...
