by lotus823 | Aug 13, 2013 | Integrated Marketing, Marketing, Public Relations, Search Engine Marketing, Social Media, Technology
Information is shared so fast it can often be overwhelming. As a content writer I get into a frenzy at times, generating content as fast as I can because ideas have a shelf-life, and I feel the need to explore them before I lose them. I love the pace and the proximity...
by lotus823 | Jul 15, 2013 | Integrated Marketing, Public Relations, Search Engine Marketing, Search Engine Optimization, Social Media
The times, they are a changin’. There was once a time when, in its infancy, Internet marketing was segmented and ‘departmentalized’. At any given time, teams of people were working strictly in PR, SEO, Social Media, and so on. Like anything that experiences rapid...
by lotus823 | Jul 12, 2013 | Branding, Marketing, Public Relations
Confession: I love celebrities. I read People.com daily and I am obsessed with being “in the know.” Having recently joined the lotus823 integrated marketing agency, I quickly made it apparent to all of my fellow loti that I love celebrity gossip and can talk about it...
by lotus823 | Feb 19, 2013 | Public Relations
Last month, I explored the difference between a college classroom and professional office. Over the past few months I have been adjusting nicely to the differences between classroom assignments and client work, although I am still trying to find the comfortable...
by lotus823 | Dec 19, 2012 | Public Relations
Three months ago my life changed drastically. I went from being an unemployed college graduate with too much time on my hands, to a employed public relations and marketing professional. It’s been an exciting few months, and to say there’s a real life difference from...
by lotus823 | Dec 7, 2012 | Blogs, Public Relations
Perseverance, fortitude and a serious dose of flexibility are the make or break traits for an often unforgiving industry. Allow me to put my existentialist hat on and ask an outrageously bold question: Why am I still doing this? Now bear with me just a second. You...
